With 7.5 million blog posts published every day, visionary organisations are challenged to produce a steady stream of high-quality content that reaches their audience and builds meaningful relationships.
Yet – if done right – creating ongoing high-quality content is still one of the most successful marketing strategies.
At Tales, we understand the multiple facets of crafting engaging blog articles that optimally support your marketing goals. Our data-driven approach will help increase your blog’s traffic, convert leads, and make an impact.
Drawing on our broad knowledge base, we bring copywriting experience, research skills, and marketing expertise to the table. Then we draw inspiration from our clients’ ideas and aspirations to help them leverage opportunities, expand their reach, and make a positive difference.
We are driven by your ideas, which shape the unique perspectives and insights conveyed in your blog.
As such, we begin by gaining a deep understanding of your vision and position it within the digital landscape of your industry to give you a competitive edge.
We follow a step-by-step process that includes:
- Understanding your vision through a comprehensive briefing session
- Distilling your vision into key messages
- Organising key messages in a clear and compelling structure
- Conducting keyword research to target the right SEO keywords
- Researching your audience’s questions and needs
- Crafting search engine and conversion-optimised articles
- Adhering to your brand’s unique tone of voice
- Following a planned publishing sequence but remaining agile, responding to current events, a changing political and economic landscape, and market and industry changes
SEO-friendly and conversion optimised blog articles that convey your vision with clarity, meaning, and impact.
Enquire now to discuss your blog articles or content strategy, and to see if we’re a good fit.