Consulting & Team Training

There’s a lot more to a powerful brand strategy than first meets the eye, and many smaller businesses just “wing it” in the strategy department.

But a custom-designed brand strategy builds trust, credibility, and likability between you and your prospects, which is paramount to ultimately converting them to clients.

Your brand strategy includes…

Defining Your Brand’s Tone of Voice

The tone you use in your writing reflects your unique personality, style, or point of view. It’s what makes your writing authentic and real, and it’s a powerful tool if you understand and apply it effectively.

Think about it – Everyone you meet has their own way of expressing themselves that’s as unique as their face or fingerprint. Some are pleasant and polite. Others are pushy and in your face. Some say so much with just a few words. Others never seem to get to the point…

Businesses are no different, and when your prospects read your text, they understand it on two levels: The facts and descriptions tell their analytical left-brain what’s going on logically, while the tone tells their creative right-brain how likeable and credible you are and what you’d be like to deal with.

We help you define your brand’s tone of voice, so you can implement it consistently in your writing, which lets you connect with your readers by building credibility and trust.

Creating Your Brand’s Style Guide

The key to a strong brand message and awareness is consistency. The more you reinforce your brand across all of your content through consistent use of language, tone, graphics, and layout, the easier it is for you to build brand awareness and identity.

Your style guide can support your marketing initiatives by making sure that your message is clear, consistent, compelling, and concise. This helps set you apart from your competition and resonate with your audience.

We help you create a style guide that pinpoints your brand identity and sends the right message to your audience.

Identifying your Unique Selling Proposition

Let’s face it – there are incredibly few businesses out there that are truly one-of-a-kind or offering a revolutionary product. Most businesses face a healthy dose of competition from a fairly homogeneous pool of competitors, so it’s important to pinpoint exactly what makes your business unique.

Knowing what makes you different is just as important for you as it is for your prospects because it helps you target your sales and marketing more effectively. Once you know what your USP is, you’ll be able to incorporate it into your entire brand identity, which will make hot prospects more likely to find you and get on board with you and your brand.

We help you identify and develop a compelling USP that you can incorporate in all of your marketing messaging to show your customers why you’re the obvious choice.