NO STABBING IN THE DARK.
WITH OUR PROVEN
If you know a thing or two about copywriters, you’ll know that we love processes and frameworks. And for good reason! Our proven process involves strategic phases that build on each other to deliver impressive results. So you’re never paying us to guess!
As your sidekick, our job is to complement your skillset and help you reach new heights. But first, we need to understand where you’re at and what you’re looking to achieve.
That’s why we like to kick things off with a discovery call to chat about your project, timelines, budget, and goals. If we’re a good mutual fit, we will scope the project and send you a proposal and firm quote so there are no surprises down the line.
Once you’ve approved the proposal, we will send you a contract and an invoice for a 50% deposit. At this point, we will schedule in your project and confirm the deadline and deliverables.
Our sidekick duties ramp up into full swing as we take a deep dive into your business. Our goal in this phase is to gain a thorough understanding of your position in the marketplace and your clients’ needs.
The first step is a 90-minute onboarding call where we talk through a long list of questions with you. We will also ask you for any existing customer research data or brand guidelines. Then, we will conduct our own customer and competitor analysis and keyword research.
Once we’ve collected enough data to fill a virtual warehouse (and identified your competitors’ kryptonite), we compile your Brand Messaging and Voice Strategy. This comprehensive PDF guide pinpoints your USP, brand positioning, brand vision, mission, purpose and values, brand story, and brand tone of voice.
This is what sets you apart from your competition and helps us (and your team) clearly communicate your superpower.
With a firm understanding of your superpower, and based on the data we’ve collected, we will plan and draft your copy or content in a way that’s engineered for conversion.
All copy is written and presented in a conversion-optimised wireframe that systematically obliterates objections and helps clients connect deeply with your message. This includes visual direction – integrating UX and design – to ensure your copy actually gets read.
We will give you quick updates along the way (so you’re never left guessing) and deliver your first draft as set out by the project timeline.
Your draft copy comes fully annotated with questions and comments to help you understand the “why” behind every strategic decision we’ve made and to guide your feedback.
Once we’ve received your feedback, we conduct comprehensive revisions to ensure your final draft is on-point. At this stage, you pay the remaining 50% of the project fee and we deliver the final, wireframed documents to you.
Developing content for our website (cuttingedge.kiwi) has always been challenging as we deal in such a broad range of products and services and each of them are as important as the other. Helena accepted the challenge with confidence and has delivered the results swiftly with-in the deadline and budget. Throughout the process her communication has been prompt and professional. The end result speaks for itself as we have noticed a spike in the traffic and received many positive comments on our website. We highly recommend Tales if you want your website to be the tool that gives you an advantage over your competition.
Isabella has really made a difference to the quality of my presentations over the last few years. She consistently manages to capture the essence of what I want to communicate to my audience and crafts the message in just the right way. She has written video-scripts, promotional text and presentations for high-calibre international engineering conferences for me and I have always been blown away by the results. Anita N - Aurecon NZ Ltd
I contracted Helena’s services to help me improve my online course content and develop marketing strategies. From day 1, I had a very positive experience with Helena, she is very professional, honest, hard-working, and her experience and expertise helped me develop my business tremendously.We had a Skype meeting on average once a week (this was what we needed, but it’s very personal to each client) where we evaluated our progress and established clear goals for the week ahead. She was not just helping me with her expertise but also gave me guidance and stability.I can honestly say that I couldn’t have done it without her!Thank you so much Helena for helping me transform a draft of a course and business plan to an achieved and improved, high quality online course, and specific plans for further development of my business.
I had done nothing with my website for 5 years when I approached Helena to completely redesign the content and delivery .Helena took care of everything from an initial planning meeting , researching the best content in the painting industry, tone and delivery and liaising with my web hosting providers to have the new website up and running in no time. What I have now is a very polished, customer focused website content designed to deliver more customers that is now ranking on the first page of google searches. I would highly recommend Helena and her team.Steve MckenzieProcolour Painting
I recently have done a website SEO and copywriting workshop with Helena and Isabella from Tales content & Copywriting. The workshop was great. I learned a lot and I'm using it now on my website, in my newsletter, blog posts writing, Facebook advertising etc. Helena and Isabella know all about the subject and deliver it in a friendly and an easy to understand way. I enjoyed the course and I learned a lot. Thank you very much Helena and Isabella. You are awesome and I can highly recommend anyone working with you or doing one of your workshops.
Helena from Tales did a superb job of writing the website copy for NBN. She was able to fully gauge and capture our group's value proposition and key point of difference, and she conveyed those aspects in very clear and compelling language with an authentic feel. Our new website fosters and supports our group's success as we continue to grow and flourish - Lindsay Bradley, NBN President
Tales did an amazing job of explaining SEO and copywriting in simple language that anyone can grasp while making these arcane topics interesting. I went knowing nothing and came away with a good grasp of both topics. Thank you Helena and Isabella.
Thank you for a really good course on website optimisation. I found the first day of the two day course quite overwhelming in terms of info overload as I have no experience in the tech field. Meta Tags, Keywords etc were all completely new to me and I wasn’t sure I would be able to take it all in. However we were given lots of material to read and that two weeks between the two really helped. Jamila helped me prepare the survey which was very informative. By the second day I was able to integrate so much more and felt much clearer in my understanding. I liked how we had the theory and then time to review and work on our websites. I found Helena and Isabelle really helpful and very supportive. I found my private one to one with Isabelle the most helpful aspect as I received more of an individualised critique. I would highly recommend the course. For complete beginners like me I would recommend a six week evening class which would enable someone with little understanding to integrate the info and work step by step. It would also be great after an intensive like this to come together after a few months and review our developments and receive a critique but am very greatful for the company’s generous offer to review our websites individually and continue its support. Thank you for all your efforts! Now it’s over to me to put all this info into effect. Kind wishes Carolina.
An absolutely magnificent well thought out course, for anyone that wants to get their website content sorted! Looking forward to working through the logical process I now have, to really hone my websites SRO and CRO. Thank you Tales!
I attended a course on SEO and Conversion Rate Optimization by Helena and it was awesome! She definitely knows her stuff and very engaging in the presentation and delivery. Learnt a lot and enough to want me to re-design our already good enough website and will probably ask her to write the content for us :)
Helena contributed her extensive SEO knowledge and great way with words to the development of our Bright Track website. She very quickly understood the heart of our business and our clients issues. Her content elegantly reflected these and our service offerings. Helena's efficient responses and encouraging way kept us moving forward and ment that she was a delight to work with. We unreservedly recommend Helena.
Helena, it's been a pleasure working with you again. The laser-like precision & efficiency of your wording is very impressive; always concise, focused, and on-target. Highly recommended to everyone looking to get results.
Our law firm has had the privilege of being nominated for the New Zealand Law Awards for the past three consecutive years, and this year Helena drafted our awards entry for us. Helena was readily able to tap into and capture our firm’s personality and values, and represented these aspects in her writing by using our brand’s tone of voice – we definitely couldn’t have said it better ourselves. Helena was full of great ideas, and drafted a truly unique and creative submission for us, all the while incorporating our wishes and feedback. We were thrilled with the result, and could clearly see the difference it had made hiring a professional for the job.
I have loved the master copy writing class.It's been a great source of knowledge and inspiration. It has assisted me with my business on many levels, and covered all of the topics of great value to me.Helena has been so helpful and unlimited in her assistance and communication on a regular basis and with great success as I feel confident in my ability to achieve my dreams with my business with this foundation I now have to work with.An unlimited amount of resources have been made available to us to continue with moving forward, I have so much gratitude for the opportunity Helena has provided.I highly recommend Helena as a Teacher and a Business women who knows what she's doing. I look forward to further eduction with her in the future.Kind RegardsMichelle CottonFounder of Pure Vibration
Helena's Copywriting course has been invaluable in my growth as a DIY marketer. With the strategies she has taught I now feel more confident with my writing. I am able to put together a cohesive plan for my marketing and feel able to carry it out competently. She has been very generous with ongoing support and materials. I can throughly recommend working with Helena.
Helena is very professional and knows a lot about her topic. I like the examples she uses and the fact that she relates the theory to what she herself is doing too. I've found that over the course of her training, it is slowly seeping in and my writing is naturally evolving as a result of attending class, even though I've had limited time to do actual homework. Love the detailed handouts and material she has prepared also. Thank you Helena
Learning from Helena has been a great experience. Her expertise is evident, and she imparts her knowledge in a really enjoyable way. I can totally recommend Helena's copywriting course to any business wanting to fine tune their marketing material. As a new business, the material presented is like gold to me. Thank you Helena! Louise, Three Gems.
All good things must come to an end......I don't think so. Tales Copywriting Masterclass has been excellent and I have thoroughly enjoyed learning new information. The course may have finished but the application of the course material will continue in so many different aspects of our business. Thank you Helena.
This course has given me so many ideas for how to improve my copy, not only on my website, but for social media posts, YouTube videos and email newsletters. Helena's knowledge seems endless, and I am already applying what she has shared on a daily basis. I'm so much more confident in using language to sell than I was before, and I'd recommend Helena's services to anyone who wants to grow and improve their business.
Thank you Helena, It has been a valuable experience taking your Copywriting Master Class. I have learned so much that I hardly know where to start. So I have just dived right in by re writing About Us to become Our Story. Your course is enabling me to make my business much more relevant to the needs of people today. I know that I want to add this rate and review as well to my Wedsite. I would definitely recommend anyone in business to take a look at your website or do a Master Class. Talk soon, Leanne
I have recently been on Helena's copy writing course headed by Nelson Tasman Business Trust. I have particularly enjoyed the six weeks broken up course, rather than it being packed into one day. It's given me time to reflect on each module and how it can be implemented into my website and social media content. I found Helena very clear in her teaching technique and provided great written back up information. I will recommend Helena to other business associates.
Helena is among the top marketing coaches in Nelson.Her in-depth knowledge of business language, email & content marketing is impressive. She is intelligent, articulate and easy to work with. I highly recommend Helena's copywriting course and 1-2-1 coaching, both of which have helped me to streamline my new website.
I have used Helena from Tales to do some work for me and also my business and I can highly recommend her to anybody who is looking for a very professional translator and copywriter. Her level of expertise is outstanding and I am extremely happy for what she done for me.
Helena from Tales Content and Copywriting did a very thorough and professional job of comparing potential online booking platforms for our rapidly expanding business, Nelson Airport Car Storage. She was great to deal with and did a very thorough comparison for us which made it easy for us to determine which platform would best meet our needs. Thank you Tales for doing such an awesome job. I just hope that our competition don't find out about you! Harry, Owner Operator, Nelson Airport Car Storage
“Helena quickly perceived what I required and delivered concise, relevant comments, dramatically improving the wording, and layout of my advertising banner. I am confident that this will bring many new clients into my workshop and lead to increased sales and revenue”Decade Timeless Furniture
As the Captain of Dawnbreakers fishing club it's always my mission to get as many locals as possible along to the club open day so we can grow the Nelson fishing community. Helena from Tales re-wrote and re-designed our club open day flyers and the turnout of prospects literally skyrocketed. Not only that, but she was also a pleasure to work with and delivered promptly.