The internet has become by far the best way to reach your target audience anywhere in the world. And your website is integral in helping you achieve this. Therefore, it must be written and designed effectively and intentionally.
Do you know how well your current website is performing? Is it being found by search engines and are readers engaging with it? Is it helping them in their quest for answers and their search for solutions? Are they compelled to take action?
Our role is to uncover potential opportunities – stones unturned – to help drive up search engine traffic and improve your conversion rate.
Drawing on our broad knowledge base, we bring copywriting experience, research skills, and marketing expertise to the table. Then we draw inspiration from our clients’ ideas and aspirations to help them leverage opportunities, expand their reach, and make a positive difference.
We engage with your website from many angles – from the point of view of google, and from the point of view of readers at various stages of awareness – to determine and recommend specific strategies to make your website more effectiveness in spreading your vision.
We follow a step-by-step process that includes:
- Review website structure
- Review website copy
- Review brand messaging
- Review use of SEO keywords
- Review customer journey
- Review conversion elements
- Review links between pages and other technical functions
- Review calls to action
A clear understanding of areas in which your site is performing well and where there is potential to improve. Specific recommendations of what to improve and how.
Enquire now to discuss whether you’d benefit from a website audit, and to see if we’re a good fit.