2 minute read
Creating LinkedIn videos is one thing. Getting people to actually watch them is another.
Many geospatial brands are starting to use video, but most aren’t seeing the engagement they expected. Why? Because they’re making simple mistakes that crush their reach before the algorithm even has a chance to push their content.
Here are three common LinkedIn video mistakes—and how to fix them.
Weak or Nonexistent Hook
The first few seconds of your video determine whether people will keep watching—or scroll past.
Think about it like a LinkedIn post. If your opening line is dull, nobody clicks “see more.” The same applies to video.
A strong hook could be:
- A bold promise: “Here’s how we reduced field inspection costs by 40%.”
- A surprising fact: “80% of geospatial projects fail because of one overlooked mistake.”
- A controversial opinion: “Geospatial data is useless without this critical piece.”
- A hot take: “Everyone in GIS is talking about AI, but they’re missing the real opportunity.”
If the first words out of your mouth aren’t intriguing, nobody will stick around for the rest.
No Clear Storyline
Great videos aren’t just a stream of thoughts—they’re structured like a mini TED Talk.
A good video follows a simple format:
- Hook: Grab attention with something compelling.
- Middle: Deliver on your hook. Share insights, explain a concept, or provide a solution.
- End: Wrap up with a strong takeaway or call to action.
If your video lacks structure, people lose interest halfway through.
No Supporting Written Post
Unlike TikTok or Instagram, LinkedIn still relies heavily on text.
When your video appears in the feed, people see your written caption first—so it needs to hook them in. A strong post should:
- Intrigue people enough to watch the video
- Add context or extra insights (instead of just repeating what’s in the video)
- Stand on its own—so even those who don’t watch still get value
Skipping the written post means missing a major opportunity to get more eyes on your video.
The Bottom Line
If you want more reach on your LinkedIn videos:
1️⃣ Hook viewers immediately—give them a reason to stay.
2️⃣ Present a structured, engaging story—don’t just ramble.
3️⃣ Pair your video with a strong written post—use text to capture attention first.
When done right, video can be a game-changer for your visibility.
Just make sure you’re not sabotaging your reach before you even hit post.
Need help? That’s what me and my team are here for.
Sit down with us for an hour, and you’ll get top tier video content for a month.
Contact us to enquire.