IS YOUR CONTENT
HELPING YOU GROW?
Or are you wasting precious time & money on content that’s getting you nowhere? (Psst… this could be you if 👇)
Let’s change that!
Turn strangers into paying customers (and loyal brand advocates) with premium, cross-platform content
From a simple blog to full-blown launches and SaaS funnels, we can help you create highly-effective marketing content that:
We’ve helped some pretty cool brands
And we can help you too
HERE'S THE
GAME PLAN
We’ll work together over several weeks to create (and execute) your outcome-driven content marketing strategy 👇
Goals & KPIs
A good content marketing strategy balances the interests of your brand and your audience.
That’s why the first step is to identify your brand’s goals and your audience’s goals.
In a 90-minute Zoom consulting session, we explore what you are hoping to achieve (e.g. brand awareness, lead generation, search engine traffic), and what drives your audience. What do they care about? What are they hoping to achieve?
Based on the above, we set some clear goals and KPIs to track and measure throughout the campaign.
This is how we ensure that your content is relevant and engaging for your audience but also moves you closer to your business goals
Topic Selection
Once we have a clear set of goals and KPIs, we explore which topics your content should focus based on your audience’s needs.
In this step, we employ qualitative and quantitative research – including key phrase research, voice of customer research, and competitor research – to identify your audience’s pain points, interests, drivers and motivators.
This allows us to identify the core problems and interests, and relevant sub-topics, your content should focus on.
Content Strategy
It’s time to look at the big picture!
Once we have all the data we need, we can consider all the moving parts of your dynamic content strategy.
We identify the necessary puzzle pieces for your content strategy (think blog posts, whitepapers, case studies, lead magnets, etc.) and outline the topic, keywords, message, and goals of each piece of content.
We also consider your publishing schedule; necessary cross-links between posts, socials, and your website to optimise the customer journey; any repurposing of content; places where you may need supporting ads; and tracking links you may need to measure KPIs
This is where we pull everything together to create a meticulous plan!
Content Writing
With a clear strategy in place, it’s time to start writing your content.
Depending on your goals, this might include:
- Blog articles
- Whitepapers
- Case studies
- Email sequences
- Lead magnets
Whereby each element is strategically positioned in your funnel – and in your broader marketing strategy – for maximum impact.
You can either do the writing in-house – guided by your content strategy – or engage us to professionally execute your content strategy with our conversion-focussed writing services.
Your content marketing strategy is a valuable brand asset, including:
HOW WE CAN
WORK TOGETHER
Complete Strategy
Bespoke content strategy packages ranging from micro-campaigns to complete launch packages
Strategy + Execution
Complete strategy + professional campaign execution with high-quality, conversion optimised content
Consulting
1:1 content strategy consulting or team training with Helena Merschdorf, tailored to your specific needs
Perfect for you if:
Not right for you if:
WHY US?
Unlike generic copywriters, we live and breathe GIS and have been writing for the GIS industry since 2011. You can talk to us like you’d talk to the tech folks on your team and don’t have to waste your time making the complex simple – that’s our job. In short, we just get it!
Real feedback from real clients
