IS YOUR CONTENT
HELPING YOU GROW?
Or are you wasting precious time & money on content that’s getting you nowhere? (Psst… this could be you if 👇)
- You don’t have clear and measurable content goals (KPIs) to track and optimise your campaigns
- Your content doesn’t play a strategic role in your marketing plan and isn’t engineered for conversion
- Your highly paid analysts and consultants are wasting their precious time writing marketing content
- Your content is stiff and doesn’t seem to attract, engage, or convert your ideal clients
Let’s change that!
Our content strategy & writing services move you
measurably closer to your business goals
From a simple blog to full-blown launches and SaaS funnels, we can help you create highly-effective marketing content that:
- Amplifies your authority and positions you as the go-to expert in your field
- Engages your readers and helps you connect with more ideal clients
- Boosts your SEO efforts and generates more organic traffic to your site
- Builds relationships with your clients by supporting their customer journey
- Supports your marketing process from lead acquisition to conversion
HERE'S THE
GAME PLAN
We’ll work together over several weeks to create (and execute) your outcome-driven content marketing strategy 👇
A good content marketing strategy balances the interests of your brand and your audience.
That’s why the first step is to identify your brand’s goals and your audience’s goals.
In a 90-minute Zoom consulting session, we explore what you are hoping to achieve (e.g. brand awareness, lead generation, search engine traffic), and what drives your audience. What do they care about? What are they hoping to achieve?
Based on the above, we set some clear goals and KPIs to track and measure throughout the campaign.
This is how we ensure that your content is relevant and engaging for your audience but also moves you closer to your business goals
Once we have a clear set of goals and KPIs, we explore which topics your content should focus based on your audience’s needs.
In this step, we employ qualitative and quantitative research – including key phrase research, voice of customer research, and competitor research – to identify your audience’s pain points, interests, drivers and motivators.
This allows us to identify the core problems and interests, and relevant sub-topics, your content should focus on.
It’s time to look at the big picture!
Once we have all the data we need, we can consider all the moving parts of your dynamic content strategy.
We identify the necessary puzzle pieces for your content strategy (think blog posts, whitepapers, case studies, lead magnets, etc.) and outline the topic, keywords, message, and goals of each piece of content.
We also consider your publishing schedule; necessary cross-links between posts, socials, and your website to optimise the customer journey; any repurposing of content; places where you may need supporting ads; and tracking links you may need to measure KPIs
This is where we pull everything together to create a meticulous plan!
With a clear strategy in place, it’s time to start writing your content.
Depending on your goals, this might include:
- Blog articles
- Whitepapers
- Case studies
- Email sequences
- Lead magnets
Whereby each element is strategically positioned in your funnel – and in your broader marketing strategy – for maximum impact.
You can either do the writing in-house – guided by your content strategy – or engage us to professionally execute your content strategy with our conversion-focussed writing services.
Your content marketing strategy is a valuable brand asset, including:
- Goals & KPIs: Key performance indicators to ensure you’re on track to achieving your content marketing goals
- Audience personas: Comprehensive outline of who you’re writing to and what drives them (pain points, objections, hesitations, and core benefits)
- Core topics & sub-topics: Main topics and sub-topics to focus on in your content to build your authority and support your sales funnel
- SEO strategy: Bespoke SEO strategy that outlines which keywords and phrases to target for each piece of content to align with the correct stage of customer awareness
- Complete funnel strategy: Clear layout of which pieces of content are needed and the role of each piece in your overall sales funnel or marketing process
- Lite brand voice & messaging strategy: A breakdown of your brand’s unique writing style and key messages to ensure all content is on brand (for large-scale content projects, we recommend upgrading to the full brand voice & messaging strategy)
- Content dissemination strategy: Detailed outline of which platforms your content will be published on, relevant cross-links between content assets, publishing frequency, and publishing schedule
- Content outline: Detailed outline of each piece of content, including topic, focus keywords, title, medium, target platform, and basic storyline

HOW WE CAN
WORK TOGETHER
Perfect for you if:
- You’re tired of “shooting from the hip” 🔫 and publishing random, meaningless content that gets you nowhere
- You find outbound marketing icky and want to invest in a reliable, consistent inbound marketing system
- You recognise the power of content for building strong, lasting relationships with your leads and clients
Not right for you if:
- You think quality content is overrated 👉 “the office lady can write it when she gets a minute”
- You think sales pages alone will do the trick (never mind those pesky steps further up the funnel – you know, the places you build trust and get buy in)
- You believe content “doesn’t work” (because the few random blogs on your site don’t exactly pull in a steady flow of leads)
WHY US?
Unlike generic copywriters, we live and breathe GIS and have been writing for the GIS industry since 2011. You can talk to us like you’d talk to the tech folks on your team and don’t have to waste your time making the complex simple – that’s our job. In short, we just get it!
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