IS YOUR CONTENT
HELPING YOU GROW?
Or are you wasting precious time & money on content that’s getting you nowhere? (Psst… this could be you if 👇)
Let’s change that!
Our content strategy & writing services move you
measurably closer to your business goals
From a simple blog to full-blown launches and SaaS funnels, we can help you create highly-effective marketing content that:
We’ve helped some pretty cool brands
And we can help you too
HERE'S THE
GAME PLAN
We’ll work together over several weeks to create (and execute) your outcome-driven content marketing strategy 👇
Goals & KPIs
A good content marketing strategy balances the interests of your brand and your audience.
That’s why the first step is to identify your brand’s goals and your audience’s goals.
In a 90-minute Zoom consulting session, we explore what you are hoping to achieve (e.g. brand awareness, lead generation, search engine traffic), and what drives your audience. What do they care about? What are they hoping to achieve?
Based on the above, we set some clear goals and KPIs to track and measure throughout the campaign.
This is how we ensure that your content is relevant and engaging for your audience but also moves you closer to your business goals
Topic Selection
Once we have a clear set of goals and KPIs, we explore which topics your content should focus based on your audience’s needs.
In this step, we employ qualitative and quantitative research – including key phrase research, voice of customer research, and competitor research – to identify your audience’s pain points, interests, drivers and motivators.
This allows us to identify the core problems and interests, and relevant sub-topics, your content should focus on.
Content Strategy
It’s time to look at the big picture!
Once we have all the data we need, we can consider all the moving parts of your dynamic content strategy.
We identify the necessary puzzle pieces for your content strategy (think blog posts, whitepapers, case studies, lead magnets, etc.) and outline the topic, keywords, message, and goals of each piece of content.
We also consider your publishing schedule; necessary cross-links between posts, socials, and your website to optimise the customer journey; any repurposing of content; places where you may need supporting ads; and tracking links you may need to measure KPIs
This is where we pull everything together to create a meticulous plan!
Content Writing
With a clear strategy in place, it’s time to start writing your content.
Depending on your goals, this might include:
- Blog articles
- Whitepapers
- Case studies
- Email sequences
- Lead magnets
Whereby each element is strategically positioned in your funnel – and in your broader marketing strategy – for maximum impact.
You can either do the writing in-house – guided by your content strategy – or engage us to professionally execute your content strategy with our conversion-focussed writing services.
Your content marketing strategy is a valuable brand asset, including:
HOW WE CAN
WORK TOGETHER
Complete Strategy
Bespoke content strategy packages ranging from micro-campaigns to complete launch packages
Strategy + Execution
Complete strategy + professional campaign execution with high-quality, conversion optimised content
Consulting
1:1 content strategy consulting or team training with Helena Merschdorf, tailored to your specific needs
Perfect for you if:
Not right for you if:
WHY US?
Unlike generic copywriters, we live and breathe GIS and have been writing for the GIS industry since 2011. You can talk to us like you’d talk to the tech folks on your team and don’t have to waste your time making the complex simple – that’s our job. In short, we just get it!
Real feedback from real clients
Developing content for our website (cuttingedge.kiwi) has always been challenging as we deal in such a broad range of products and services and each of them are as important as the other. Helena... accepted the challenge with confidence and has delivered the results swiftly with-in the deadline and budget. Throughout the process her communication has been prompt and professional. The end result speaks for itself as we have noticed a spike in the traffic and received many positive comments on our website. We highly recommend Tales if you want your website to be the tool that gives you an advantage over your competition.read more
Arko Biswas
20:46 29 Nov 20
Isabella has really made a difference to the quality of my presentations over the last few years. She consistently manages to capture the essence of what I want to communicate to my audience and... crafts the message in just the right way. She has written video-scripts, promotional text and presentations for high-calibre international engineering conferences for me and I have always been blown away by the results. Anita N - Aurecon NZ Ltdread more
Anahita Hun
20:13 18 Jun 19
I contracted Helena’s services to help me improve my online course content and develop marketing strategies. From day 1, I had a very positive experience with Helena, she is very professional,... honest, hard-working, and her experience and expertise helped me develop my business tremendously.We had a Skype meeting on average once a week (this was what we needed, but it’s very personal to each client) where we evaluated our progress and established clear goals for the week ahead. She was not just helping me with her expertise but also gave me guidance and stability.I can honestly say that I couldn’t have done it without her!Thank you so much Helena for helping me transform a draft of a course and business plan to an achieved and improved, high quality online course, and specific plans for further development of my business.read more
Alix
20:22 17 Jun 19
Good company to work with who were able to promote our business well
Gary Parkinson
21:53 10 Jun 19
I had done nothing with my website for 5 years when I approached Helena to completely redesign the content and delivery .Helena took care of everything from an initial planning meeting , researching... the best content in the painting industry, tone and delivery and liaising with my web hosting providers to have the new website up and running in no time. What I have now is a very polished, customer focused website content designed to deliver more customers that is now ranking on the first page of google searches. I would highly recommend Helena and her team.Steve MckenzieProcolour Paintingread more
Steve McKenzie
06:50 14 May 19
I recently have done a website SEO and copywriting workshop with Helena and Isabella from Tales content & Copywriting. The workshop was great. I learned a lot and I'm using it now on my website, in... my newsletter, blog posts writing, Facebook advertising etc. Helena and Isabella know all about the subject and deliver it in a friendly and an easy to understand way. I enjoyed the course and I learned a lot. Thank you very much Helena and Isabella. You are awesome and I can highly recommend anyone working with you or doing one of your workshops.read more
Jamila Knopp
05:50 19 Apr 19
Helena from Tales did a superb job of writing the website copy for NBN. She was able to fully gauge and capture our group's value proposition and key point of difference, and she conveyed those... aspects in very clear and compelling language with an authentic feel. Our new website fosters and supports our group's success as we continue to grow and flourish - Lindsay Bradley, NBN Presidentread more
Lindsay Bradley
02:48 17 Apr 19
Great learning experience! I had no idea what was involved with website content. It all became very clear at the SEO and CRO workshop conducted by Helena and Isabella. Thanks for the opportunity!
Peter Grigg & Kathryn Konieczny
11:27 15 Apr 19
Helena and Isabella really know their stuff. We are so lucky to have a resource like they offer, here in Nelson.
Jason Templer
02:06 12 Apr 19
Tales did an amazing job of explaining SEO and copywriting in simple language that anyone can grasp while making these arcane topics interesting. I went knowing nothing and came away with a good... grasp of both topics. Thank you Helena and Isabella.read more
Michael Gilbert
21:31 11 Apr 19
Thank you for a really good course on website optimisation. I found the first day of the two day course quite overwhelming in terms of info overload as I have no experience in the tech field. Meta... Tags, Keywords etc were all completely new to me and I wasn’t sure I would be able to take it all in. However we were given lots of material to read and that two weeks between the two really helped. Jamila helped me prepare the survey which was very informative. By the second day I was able to integrate so much more and felt much clearer in my understanding. I liked how we had the theory and then time to review and work on our websites. I found Helena and Isabelle really helpful and very supportive. I found my private one to one with Isabelle the most helpful aspect as I received more of an individualised critique. I would highly recommend the course. For complete beginners like me I would recommend a six week evening class which would enable someone with little understanding to integrate the info and work step by step. It would also be great after an intensive like this to come together after a few months and review our developments and receive a critique but am very greatful for the company’s generous offer to review our websites individually and continue its support. Thank you for all your efforts! Now it’s over to me to put all this info into effect. Kind wishes Carolina.read more
Carolina Kerridge
08:56 11 Apr 19
An absolutely magnificent well thought out course, for anyone that wants to get their website content sorted! Looking forward to working through the logical process I now have, to really hone my... websites SRO and CRO. Thank you Tales!read more
Sara Cooper
03:21 11 Apr 19
I attended a course on SEO and Conversion Rate Optimization by Helena and it was awesome! She definitely knows her stuff and very engaging in the presentation and delivery. Learnt a lot and enough to... want me to re-design our already good enough website and will probably ask her to write the content for us :)read more
Sergey Ratakhin
01:21 11 Apr 19
Helena contributed her extensive SEO knowledge and great way with words to the development of our Bright Track website. She very quickly understood the heart of our business and our clients issues.... Her content elegantly reflected these and our service offerings. Helena's efficient responses and encouraging way kept us moving forward and ment that she was a delight to work with. We unreservedly recommend Helena.read more
Stephen Gully
19:47 02 Apr 19
Helena, it's been a pleasure working with you again. The laser-like precision & efficiency of your wording is very impressive; always concise, focused, and on-target. Highly recommended to everyone... looking to get results.read more
Colin Southern
02:34 07 Dec 18
Our law firm has had the privilege of being nominated for the New Zealand Law Awards for the past three consecutive years, and this year Helena drafted our awards entry for us. Helena was readily... able to tap into and capture our firm’s personality and values, and represented these aspects in her writing by using our brand’s tone of voice – we definitely couldn’t have said it better ourselves. Helena was full of great ideas, and drafted a truly unique and creative submission for us, all the while incorporating our wishes and feedback. We were thrilled with the result, and could clearly see the difference it had made hiring a professional for the job.read more
Lee James
00:20 31 Oct 18
Helena provided exceptional help with the copy for our flyer. The text is precise and short, but with the required marketing punch. Working with Helena was a great experience.
Markus Erdmann
08:42 07 Oct 18
I have loved the master copy writing class.It's been a great source of knowledge and inspiration. It has assisted me with my business on many levels, and covered all of the topics of great value to... me.Helena has been so helpful and unlimited in her assistance and communication on a regular basis and with great success as I feel confident in my ability to achieve my dreams with my business with this foundation I now have to work with.An unlimited amount of resources have been made available to us to continue with moving forward, I have so much gratitude for the opportunity Helena has provided.I highly recommend Helena as a Teacher and a Business women who knows what she's doing. I look forward to further eduction with her in the future.Kind RegardsMichelle CottonFounder of Pure Vibrationread more
Michelle Cotton purevibrationz
07:28 27 Sep 18
Helena's Copywriting course has been invaluable in my growth as a DIY marketer. With the strategies she has taught I now feel more confident with my writing. I am able to put together a cohesive plan... for my marketing and feel able to carry it out competently. She has been very generous with ongoing support and materials. I can throughly recommend working with Helena.read more
Steve Richards
03:08 26 Sep 18
Found the course very useful. Helena certainly knows her stuff!
David Pattinson
02:15 26 Sep 18
Helena is very professional and knows a lot about her topic. I like the examples she uses and the fact that she relates the theory to what she herself is doing too. I've found that over the course of... her training, it is slowly seeping in and my writing is naturally evolving as a result of attending class, even though I've had limited time to do actual homework. Love the detailed handouts and material she has prepared also. Thank you Helenaread more
Rose Aitken
00:30 26 Sep 18
Learning from Helena has been a great experience. Her expertise is evident, and she imparts her knowledge in a really enjoyable way. I can totally recommend Helena's copywriting course to any... business wanting to fine tune their marketing material. As a new business, the material presented is like gold to me. Thank you Helena! Louise, Three Gems.read more
Three Gems Natural Skincare
08:33 24 Sep 18
All good things must come to an end......I don't think so. Tales Copywriting Masterclass has been excellent and I have thoroughly enjoyed learning new information. The course may have finished but... the application of the course material will continue in so many different aspects of our business. Thank you Helena.read more
Nicky McBride
08:13 24 Sep 18
This course has given me so many ideas for how to improve my copy, not only on my website, but for social media posts, YouTube videos and email newsletters. Helena's knowledge seems endless, and I am... already applying what she has shared on a daily basis. I'm so much more confident in using language to sell than I was before, and I'd recommend Helena's services to anyone who wants to grow and improve their business.read more
Holly Dunn
07:47 24 Sep 18
Thank you Helena, It has been a valuable experience taking your Copywriting Master Class. I have learned so much that I hardly know where to start. So I have just dived right in by re writing About... Us to become Our Story. Your course is enabling me to make my business much more relevant to the needs of people today. I know that I want to add this rate and review as well to my Wedsite. I would definitely recommend anyone in business to take a look at your website or do a Master Class. Talk soon, Leanneread more
liann bellis
01:51 24 Sep 18
I have recently been on Helena's copy writing course headed by Nelson Tasman Business Trust. I have particularly enjoyed the six weeks broken up course, rather than it being packed into one day. ... It's given me time to reflect on each module and how it can be implemented into my website and social media content. I found Helena very clear in her teaching technique and provided great written back up information. I will recommend Helena to other business associates.read more
Terri Everett
23:59 23 Sep 18
Helena is among the top marketing coaches in Nelson.Her in-depth knowledge of business language, email & content marketing is impressive. She is intelligent, articulate and easy to work with. I... highly recommend Helena's copywriting course and 1-2-1 coaching, both of which have helped me to streamline my new website.read more
Hot Pixels Photography
23:42 23 Sep 18
I have used Helena from Tales to do some work for me and also my business and I can highly recommend her to anybody who is looking for a very professional translator and copywriter. Her level of... expertise is outstanding and I am extremely happy for what she done for me.read more
Hybrid Bikes Ltd
07:10 21 Sep 18
Helena from Tales Content and Copywriting did a very thorough and professional job of comparing potential online booking platforms for our rapidly expanding business, Nelson Airport Car Storage. She... was great to deal with and did a very thorough comparison for us which made it easy for us to determine which platform would best meet our needs. Thank you Tales for doing such an awesome job. I just hope that our competition don't find out about you! Harry, Owner Operator, Nelson Airport Car Storageread more
Harry Pearson
00:12 21 Sep 18
“Helena quickly perceived what I required and delivered concise, relevant comments, dramatically improving the wording, and layout of my advertising banner. I am confident that this will bring many... new clients into my workshop and lead to increased sales and revenue”Decade Timeless Furnitureread more
Roger Davies
09:02 30 Nov 17
Helena really knows her stuff when it comes to online marketing and also proof-reading. We will definitely use her services when the time comes.
Propertyscouts Nelson
05:48 30 Nov 17
Helena was very professional, she created some important documents for my business and the work was exceptional. Highly reccomend using Tales copywriting.
Sarah Nyssen
00:19 06 Nov 17
I asked Helena to simplify some text that I was struggling with. Now I have professional text that is easy to read on the Nelson Coastgurd business card.Use Tales Copywriting they are great.
Graeme Richards
20:53 02 Nov 17
Great service and high quality copywriting. We can absolutely recommend this company.
Mona Bartling
14:28 26 Oct 17
As the Captain of Dawnbreakers fishing club it's always my mission to get as many locals as possible along to the club open day so we can grow the Nelson fishing community. Helena from Tales re-wrote... and re-designed our club open day flyers and the turnout of prospects literally skyrocketed. Not only that, but she was also a pleasure to work with and delivered promptly.read more
Dominik Berghamer
20:37 25 Oct 17
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