Make your Geospatial Brand
Stand Out

The short answer: we’re talking about businesses, startups, or individuals who work with spatial data and/or phenomena.

The nuanced answer: Admittedly, we take the term “geospatial” quite loosely to encompass everything from Earth observation, to 3D modelling, GIS services (Saas), geospatial services (consulting & analysis in diverse fields like transportation, utilities, climate risk, environmental, etc.), GeoInt, GeoAI, and more.

We know it’s a growing industry with (increasingly) fuzzy borders, and we love working across the board.

YES! The earlier in your business journey that you think about your customer persona, differentiation, value proposition, and competitive messaging the better!

The work we do together is instrumental in shaping your GTM and will help you secure funding down the track, if that’s the route you’re pursuing.

Many brands spin their wheels for years because they don’t nail these foundations early on, so starting here will save you a ton of headache in the long run.

If you have a marketing team / strategy and you’re worried this work could interfere with what they’re doing, fear not! We work with you to complement (not replace) what you’re already doing.

⁉️ Perhaps you have customer personas, but your messaging doesn’t guide them through the sales journey effectively – we can help.

⁉️ Perhaps  you’ve got your vision, mission, and values worked out, but they don’t come through in your unique brand voice – we can help.

⁉️ Perhaps you’ve got a content strategy but it’s not fully aligned with your customer journey – we can help.

⁉️ Perhaps your marketing is working great but your website isn’t converting those hard earned leads – we can help.

All of this comes down to nailing your positioning and messaging across the customer journey, which is our core area of expertise. And the output of our work will amplify (not replace) your growth marketing, product marketing, brand marketing, and sales processes.

If you’re not yet ready for a full-scale marketing strategy, we can help you work through targeted problems or create once-off campaigns in a series of 1:1 consulting sessions.

This is best suited for early stage start-ups or individuals who need help with specific marketing challenges like defining a product narrative, creating a LinkedIn strategy, or optimising their website.

No, we don’t ever outsource to subcontractors.

When you work with us, you’ll always get both Helena and Isabella on the job with our unique combined skillsets. You can check out our About page to find out what they are.

There are three core marketing avenues that are most relevant to Geospatial brands – i.e.

1️⃣ Content marketing

2️⃣ Product marketing

3️⃣ Growth marketing

And each of these has several sub-roles and functions.

So there’s A LOT to consider when you’re putting together your marketing strategy 😮‍💨

But – luckily – these marketing functions are not disjointed from one another. In fact, they are very closely related. Here’s how:

Your positioning and messaging is the foundation that underlies the success of your entire marketing engine. So you’ll need that first. (That’s where our brand workshop comes in).

Next, you’ll need to communicate that positioning and messaging via your content assets. (That’s where our content marketing services come in).

Without those fundamentals, your entire marketing engine crumbles. Because growth marketing and product marketing depend on messaging and content marketing.

E.g., consider the following marketing channels 👇

🚀 Email marketing

✅ Needs content

🚀 SEO

✅ Needs content

🚀 Social media

✅ Needs content

🚀 Events

✅ Needs content

🚀 PPC

✅ Needs content

🚀 Website

✅ Needs content

🚀 CRO

✅ Needs content

🚀 Webinars

✅ Needs content

🚀 Landing pages

✅ Needs content

(Not to mention the content needed by sales.)

And for all that content to be effective, it needs to communicate a clear and compelling brand message in a way that’s appropriate for the channel, medium, and stage in the customer journey.

So the order in which to execute your marketing strategy is:

Message ➡ Content ➡ Channels

We help you nail the first two, i.e. messaging and content, and then work in with your in-house team or specialised contractors (e.g. SEO agencies, PPC specialists, etc.) to leverage your channels for maximum ROI.

You’re in good company – most of our clients are based across the world and we always manage to find a mutually agreeable time for meetings.

Our rule of thumb is to make it work during YOUR business hours. Even if that means we have to get up (super) early or work late. So rest assured, time difference isn’t an issue.

Yes, we’ve helped clients from a range of tech industries, including FinOps, Business Intelligence, EdTech, SaaS, and more.

Our value proposition of “talk to us like your tech team but we’ll communicate it like humans” still holds true. And, if there’s anything we don’t understand off the bat, we’ll make sure to ask.