PODCAST

Recent Episodes

• What you’re doing wrong when it comes to thought leadership September 4, 2024
  What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought leadership content is the key to building and monetising your personal brand on LinkedIn. Yet most leaders struggle to […]
  MarketingGeospatial
• Marketing approaches we’ve STOPPED doing (and why) August 28, 2024
  Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes drastically over time. In today’s episode, Daniel and Helena chat about marketing approaches they’ve STOPPED doing, and what they’re doing […]
  MarketingGeospatial
• The 6 most common website conversion mistakes and how to fix them August 15, 2024
  Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion. In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop your customers in their tracks and kill your conversions. Topics include: What is your conversion rate, and how does it […]
  MarketingGeospatial
• When you should (and shouldn’t) outsource your content production July 9, 2024
  Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, it can also be hugely beneficial to your business. In today’s episode, Daniel and Helena […]
  MarketingGeospatial
• The Ins and Outs of Influencer Marketing for the Geospatial World June 18, 2024
  The Ins and Outs of Influencer Marketing for the Geospatial World Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services. In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geospatial world […]
  MarketingGeospatial
• How to Build Your 3D Customer Persona June 12, 2024
  How to Build Your 3D Customer Persona (Geospatial Edition) We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark. In today’s episode, Daniel and Helena break down what an actually useful customer persona looks like, and how you can go about creating one. Topics include: Why most geospatial customer personas […]
  MarketingGeospatial
• Our Biggest Business Mistakes (And How to Fix Them) June 5, 2024
  Our Biggest Business Mistakes (And How to Fix Them) Starting a business is hard in any industry, and the Geospatial industry is no exception. What are you offering? Who are your customers? How do you find them and - more importantly - reach them? How do you set yourself apart? And what about pricing? These […]
  MarketingGeospatial
• What it Takes to Build a Profitable Geospatial Side-Hustle May 15, 2024
  What it Takes to Build a Profitable Geospatial Side-Hustle Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for success. In today’s episode, Daniel and Helena discuss how to build a profitable […]
  MarketingGeospatial
• Why People Don’t Care When You Talk About Your Brand (And How to Change That) May 7, 2024
  Why People Don’t Care When You Talk About Your Brand (And How to Change That) Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information […]
  MarketingGeospatial
• Your 2024 marketing AI tech stack May 1, 2024
  AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image. In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them. Topics include: How to […]
  MarketingGeospatial
• Brand Marketing Explained April 17, 2024
  Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine] What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of brand marketing in the geospatial domain. […]
  MarketingGeospatial
• Product Marketing Explained April 9, 2024
  Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine] You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing, and outline everything to consider when it comes […]
  MarketingGeospatial
• Growth Marketing Explained April 3, 2024
  Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine] This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you. In this episode, Daniel […]
  MarketingGeospatial
• How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts March 27, 2024
  How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential. In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts, best practice workflows, and modern tools to help […]
  MarketingGeospatial
• Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It) March 19, 2024
  Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It) The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat. In this episode, Daniel and Helena discuss the curse of fuzzy messaging in the Geospatial […]
  MarketingGeospatial
• How Treating Content as a Product Helps You Build a Stronger Brand March 12, 2024
  The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market. In this episode, Daniel and Helena […]
  MarketingGeospatial
• Scaling Your Geospatial Brand with Thought Leadership Content March 5, 2024
  What exactly is “thought leadership” content, and how can you leverage it to scale your brand? In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awareness, authority, and trust. Topics include: How to identify your thought leadership content pillars and generate impactful […]
  MarketingGeospatial