SOUND
FAMILIAR?
Then we need to talk!
We can help transform your website into a valuable marketing asset that supports your business goals with a consistent flow of traffic, leads, and conversions
Much like a GIS analysis, our proven website copywriting approach overlays various streams of data and insights to help you:
We’ve helped create dozens of highly effective
B2B and SaaS websites
And we can help you too





"Since working with Tales, we’ve had a markedly increased sign-up rate"
People are not only landing on our website but engaging with it too – the bounce rate has dropped, and the sign-up rate has increased, and we couldn’t be happier with that.
– Lili Wenzel (SaaS business owner)
HERE'S THE
GAME PLAN
All website copywriting projects include…
We start by getting to know you, your brand, and the goals of the project through…
Then, we delve deeper into your brand to craft your highly-effective competitive messaging & positioning strategy. In this phase, we…
Once we’ve got your messaging, positioning, and personality sorted, it’s time to create your unique voice. In this phase, we…
At this point, you receive professionally designed PDF brand guide that comprehensively outlines your brand voice and messaging strategy.
This includes a detailed breakdown of:
Now that we know what sets you apart, it’s time to look at how you’ll get found. In this phase, we:
Based on your goals, messaging, and SEO strategy, we create a recommended site map that specifies:
Next, we organise your messages into a conversion-optimised wireframe that systematically addresses pain points, overcomes objections and helps clients connect deeply with your message.
This includes visual direction – integrating UX and design – to ensure your copy actually gets read, and strategic keyword positioning for more SEO-sizzle.
Once you’ve approved the wireframe, we craft your messages into highly-persuasive conversion copy. This includes:
"We highly recommend Tales if you want your website to be the tool that gives you an advantage over your competition"
Developing content for our B2B website has always been challenging as we deal in such a broad range of products and services and each of them are as important as the other. Helena accepted the challenge with confidence and has delivered the results swiftly with-in the deadline and budget. The end result speaks for itself as we have noticed a spike in the traffic and received many positive comments on our website.
– Arko Biswas (CEO, Cutting Edge)

Perfect for you if...
WHY US?
Unlike generic copywriters, we live and breathe GIS and have been writing for the GIS industry since 2011. You can talk to us like you’d talk to the tech folks on your team and don’t have to waste your time making the complex simple – that’s our job. In short, we just get it!