A compelling website is integral to all companies, regardless of size, industry, or geographic location.
Unfortunately, in many cases, websites aren’t engineered to leverage their full potential, and companies aren’t having the desired reach and impact.
At Tales, we understand the multiple facets of crafting engaging website content that optimally support your business goals. Our data-driven approach will help increase your website traffic, convert leads, and make an impact.
Drawing on our broad knowledge base, we bring copywriting experience, research skills, and marketing expertise to the table. Then we draw inspiration from our clients’ ideas and aspirations to help them leverage opportunities, expand their reach, and make a positive difference.
With a strong data-driven focus, we use industry data, keyword research, competitor analysis, and conversion strategies.
This enables us to craft highly effective website copy that connects with your audience and brings your vision to life.
We follow a step-by-step process that includes:
- Understanding your brand values and brand identity to inform your website’s tone of voice
- Creating an effective SEO keyword strategy based on keyword research
- Conducting voice of customer research to understand your audience’s language, sophistication, needs, and pain points
- Mining review data to identify themes, objections, and stages of awareness
- Analysing your competitors’ strategy to identify weak points and give you a competitive advantage
- Creating a site map suggesting the optimal arrangement and layout of your key messages
- Crafting highly effective, SEO-friendly and conversion optimised website copy
- Providing visual direction and fully licensed graphic elements like images and icons that match your brand
A successful website that supports your business goals with a consistent flow of traffic, leads, and conversions.
Enquire now to discuss your website copywriting needs, and to see if we’re a good fit.