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Why (and how) to Align your Content Strategy with your Growth Phase
What an effective content strategy looks like strongly depends on your business' maturity. Here's how to align your strategy with your growth stage.
How to Build Your Geospatial Marketing Engine in 2024
Many geospatial companies suffer from random, "ad hoc", and disjointed marketing. Here are the three core marketing functions to consider in your strategy and how to combine them for maximum growth.
How To Write An Effective Homepage For Geospatial Product/SaaS Companies
Most geospatial companies don't include the right information (in the right order) on their home page. Here is how to structure your home page and what to include in each section for maximum conversions.
What do Geospatial Analyses and Website Copywriting Have in Common?
Many Geospatial websites are ineffective because they fail to consider all the necessary input layers. Just like a GIS analysis, you need several input layers to create value - here's how
Brand Storytelling for Geospatial Brands (In a Nutshell)
Most Geospatial brands don't do brand storytelling well. Which makes it a stellar opportunity for bold Geospatial brands who want to stand out and win their market. Learn how here.
Geospatial leaders: Here’s how to optimise your LinkedIn profile for success
Most Geospatial leaders still treat LinkedIn like an online CV, which isn't helping your brand. Here's how to optimise your LinkedIn profile and turn it into your personal sales page
Why Writing Your Own Website Copy is (Impossibly) Hard
If you feel like writing your own website copy is an impossibly hard task, you'd be right. And for good reason. Check out the 3 main reasons for struggle and what to do about it.
Is your Geospatial Brand Disruptive or Boring?
Most Geospatial brands create boring content with no results. Here's why (and what to change)
SEO, CRO and Brand Storytelling for Geospatial Brands
Despite what many think, brand storytelling is NOT separate from marketing principles like SEO and CRO. They need to work together like a well oiled machine. In this video and article, I'll show you how it's done.
How to be Vulnerable in your B2B Content (And What to Avoid at all Costs)
Vulnerability is crucial in geospatial marketing, yet most leaders shy away from sharing personal stories. Often because they see it as weakness or worry how it may affect their reputation. In this article, we break down what appropriate vulnerability in a B2B setting looks like.
How Small Teams can Take on Big Industry Competitors with Brand Storytelling
In today's marketing landscape, small teams can readily take on big industry competitors (and win) with content marketing. Because it's no longer about who can buy the most attention, but who can earn the most attention. Here's how...
5 Basic Plots for Brand Storytelling
99% of stories ever told follow the same 7 plots. And 5 of them are extremely effective for B2B storytelling. This articles outlines those plots and shows you how to leverage them for your brand.
How to Fix Poor Brand Messaging with Brand Storytelling
Poor brand messaging is one of the biggest conversion killers in business. This article unpacks 4 common brand messaging mistakes & how to fix them with brand storytelling. So you nail your message across all assets.
What is Brand Storytelling and How Does it Work?
Brand storytelling is often misunderstood. In this article, we outline exactly what it is (and isn't!), and teach you how to leverage it effectively for your business. So you become your customers' obvious choice.
What the heck is our brand story anyway? How to find and tell your best stories to deeply connect with your clients
Follow this step-by-step guide to uncover your best brand stories and integrate them into your powerful marketing strategy.
Are you making these 4 common conversion mistakes? Here’s how to check [Video]
If your website isn't converting well, it's a good idea to check your website for crucial mistakes that get in the way of conversion. In this video, we break down how to self-audit your website and what to look for.
How to create content that supports every stage of the customer journey (and generate better leads in the process)
Content plays a big role in your customer journey. Find out how to leverage it to create a seamless journey from acquisition to conversion.
How to nail your customer journey (and understand exactly what’s going on in your clients’ heads)
A compelling customer journey is key to engagement & conversion. Follow this easy 5-step system to guide users from acquisition to conversion
Writing for the Web: 4 Key Differences to Writing for Offline Media
We now turn to the internet for every want, need, and question. But writing for the web is different to writing for offline media. Understand the key differences to fully leverage your website.
The secret to finding your brand tone of voice (and using it across platforms to build brand awareness)
This article outlines the exact steps to creating a unique and authentic brand tone of voice to help you stand out, engage and connect.
How to Plot and Write Outcome-Driven Email Marketing Campaigns [Includes Checklist]
Email marketing has the highest ROI of any type of marketing. Discover how to design an effective email marketing campaign for your business.
The 5 key aspects of powerful testimonials (and how to leverage them for business growth)
Let your happy clients speak for you - Effective testimonials can be the social proof that prospective clients need to make a purchase decision. Are you using them wisely?
4 Pro Tips for Writing Your Website Home Page [Including Templates]
We break down how to write your website home page in seven easy steps. Includes examples and templates
Are you Using SEO Keywords Effectively? Here’s How to Check
Want to boost your SEO by using keywords in your website content the right way? Learn how to choose the best keywords and how to use them on your site.
The Secret Structure of Compelling Website Content
Copywriting frameworks have one simple objective: to structure copy in the most persuasive way possible. They eliminate guesswork and help you write your website content faster and with a higher likelihood of success.
How to Write Web Copy That Appeals to Your Target Audience
Knowing your audience’s stage of awareness is crucial for writing engaging web copy. Learn how to target each page of your website to the correct audience for maximum conversions.
4 Key Steps to Writing Powerful Website Content
With so many variables at play, writing engaging, search engine optimised website content requires a strategic approach. Use this simple pyramid to prioritise key aspects of your website content for better SEO rankings and conversions.
SEO Copywriting 2024: The Ultimate Guide to Writing Killer Website Content [Updated Jan 2024]
SEO copywriting is the backbone of your website content. In this post, you’ll learn everything you need to know about website structure, copywriting & SEO
How the Wrong Layout can Kill Conversions
Part 2: Typefaces – Serif or Sans? Bold or Italic?
Serif or Sans? When it comes to the typeface you use in your body copy, there are plenty of options and variations to choose from. Even before you go to…
How the Wrong Layout can Kill Conversions
Part 1: Reading Gravity: Where to Place Important Information
Layout matters... more than you think If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read by your…
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