SEO Copywriting 2019: The Ultimate Guide to Writing Killer Website Content
SEO copywriting is the backbone of your website content. In this post, you’ll learn everything you need to know about website structure, copywriting & SEO
The Secret Structure of Effective Website Content
Copywriting frameworks have one simple objective: to structure copy in the most persuasive way possible. They eliminate guesswork and help you write your website content faster and with a higher likelihood of success.
How to Write Web Copy That Appeals to Your Target Audience
Knowing your audience’s stage of awareness is crucial for writing engaging web copy. Learn how to target each page of your website to the correct audience for maximum conversions.
4 Key Steps to Writing Powerful Website Content
With so many variables at play, writing engaging, search engine optimised website content requires a strategic approach. Use this simple pyramid to prioritise key aspects of your website content for better SEO rankings and conversions.
Why Haven’t Marketers Been Told These Facts?
Part 2: Typefaces – Serif or Sans? Bold or Italic?
Serif or Sans? When it comes to the typeface you use in your body copy, there are plenty of options and variations to choose from. Even before you go to…
Why Haven’t Marketers Been Told These Facts?
Part 1: Reading Gravity: Where to Place Important Information
Why Haven’t Marketers Been Told These Facts? Introduction If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read…