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Hi, I'm Helena

Language is my passion, and I’ve been in the industry of helping people sharpen up their writing since 2011. In this time, I’ve helped hundreds of clients whip their message into shape, and write clear, compelling, and concise prose to connect with their readers.

I teach, mentor, and consult with entrepreneurs, companies, and institutions around the world, showing them how they can craft strategic words that work.

With Master’s degrees and professional experience in both science and linguistics, I understand the challenges faced by various industries in today’s fast-paced information society. My professional background allows me to combine the science and art of language, to help you simplify your message, create great content, and convert clients through story-driven marketing.

Helena

I believe that quality copywriting and content marketing should be simple and achievable for every business

This is My Mission…

In the last three decades, the evolution of the internet has thrown the marketing world into disarray, and it can be a struggle for businesses to keep up with the rapidly changing landscape of digital marketing.

It seems like Google and Facebook are flooded with conflicting advice, gimmicks, and fluff, with so-called “experts” lurking behind every corner trying to sell you their latest and greatest magic formula to propel you to stellar business success.

But that’s not what I’m all about…

I believe there is no magic formula, no silver bullet, and no quick fix to skyrocket your sales. In my experience, the winners are those who play the long game… the ones who are prepared to invest in their skills and really nut out a future-proof content strategy that will take them and their business exactly where they want to go.

In the words of the late and great Yogi Berra “If you don’t know where you’re going, you’ll end up someplace else”.

Finding out where you want to go (and how to get there) can be quite a challenge in this big scary world of content marketing.

But don’t worry, that’s what I’m here to help you with…

My mission is to simplify the wealth of information around content marketing for you, so you can come out on top without spending months or years confused about what you should be doing to finally make content work for you.

Because I believe that quality content marketing should be simple and achievable for every business

You deserve more than just a great copywriter

A strategic marketer who can advise you on how your content and copy can fit into your overall marketing strategy

A published author with a proven track record of creating engaging content in a wide range of fields

A PhD-level researcher who can dig up all there is to know about a product, service, or audience group

Testimonials

Our law firm has had the privilege of being nominated for the New Zealand Law Awards for the past three...read more

This course has given me so many ideas for how to improve my copy, not only on my website, but...read more

During my studies at the University of Salzburg, I took additional lessons on academic writing taught by Isabella Merschdorf. English...read more

Things we get up to at tales

Nelson Women in Business
Academic Masterclass
Copywriting Masterclass
Project Management
Story-Driven Marketing
Conference Presentation
PhD Alumni Festival
Academic Masterclass
Business Writing Workshop
MA Graduation
Startup Weekend
Toastmasters
Business Course
Co-working Studio
Family Time
Conference Austria
PhD Summer School
MSc Graduation
UCGIS Symposium
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