skip to Main Content

Helena Merschdorf Wife, mother, sister, entrepreneur, speaker, author, friend, founder of Tales Content & Copywriting

Take your website to the next level with search engine and conversion optimised copy

Our team of website copywriters can help you…

Attract more leads through SEO copywriting
Convert more sales using proven CRO strategies
Amplify your authority with engaging and authentic content

How? By combining strategy and creativity to craft your message in a way that gets results.

Our Copywriting Process

Our copywriting approach is not about guesswork. Nor do we simply sprinkle in a few SEO keywords or conversion strategies.

Rather, we have a proven process that combines (a lot of) research with the principles of search engine optimisation, marketing, and copywriting to win the hearts of your prospects.

This involves…

Discovering your unique message to connect with your prospects
Researching and employing SEO keywords to drive more traffic
Engineering your copy and content to maximise conversions

Our Team – Led by the Founders of Tales

Helena Copywriter


SEO / CRO Copywriting

With Master’s degrees and professional experience in both science and linguistics, I understand the challenges faced by various industries in today’s fast-paced information society. My professional background allows me to combine the science and art of language, to help you simplify your message, create great content, and convert clients through story-driven marketing.

Isabella Copywriter


Content and Design 

Combining the strengths of the fields of Marketing, Language and Academia, I craft content to represent and boost your business. Aside from research for content strategy and SEO/CRO Copywriting, I also have a strong focus on design – from logos and business cards to entire company brand designs – which compliments the power of the written communication so elegantly.

Are you ready to team up and take your business to the next level?

Why Choose Us?

Because you deserve more than just a great copywriter…

Strategic marketers who can advise you on how your content and copy can fit into your overall marketing strategy

Published authors with a proven track record of creating engaging content in a wide range of fields

PhD-level researchers who can dig up all there is to know about a product, service, or audience group

Our Story

We’re Helena and Isabella, sisters and best friends, not to mention partners in crime (figuratively speaking, of course) since as long as we can remember.

While at University in the quaint little town of Salzburg in Austria, we realised the importance of clear and compelling written communication and that this is something many people struggle with (it was, in fact, our job to turn the academic gibberish into readable texts even back then).

While we were still in the process of wrapping up our MSc degrees and writing and proofreading academic texts, we realised just how much marketing, academia and content- and copywriting can benefit from each other. That was probably around the time the idea of Tales first reared its head.

That was our aha moment – let’s combine the benefits of quality research with the principles of marketing and copywriting to create truly outstanding texts that fulfil their purpose.

And now, many years on, here we are, doing just that. But we never stop learning, never stop exploring, never stop questioning and always seek to further refine and hone our skills and methodologies, because let’s face it, we’re still nerdy scientists at heart.


The company provides outstanding proofreading service for a fair and competitive price. I am extremely pleased with their work more

Helena from Tales was very prompt and efficient editing the copy for my business website. Some very important changes more

Found the course very useful. Helena certainly knows her stuff!

Are you ready to team up and take your business to the next level?

Things we get up to at tales

Nelson Women in Business
Academic Masterclass
Copywriting Masterclass
Project Management
Story-Driven Marketing
Conference Presentation
PhD Alumni Festival
Academic Masterclass
Business Writing Workshop
MA Graduation
Startup Weekend
Business Course
Co-working Studio
Family Time
Conference Austria
PhD Summer School
MSc Graduation
UCGIS Symposium
Back To Top