No matter your superpower, our team can help you reach new heights
Connecting with your audience is one of the toughest yet most important challenges. Much like a safety deposit box, it can’t be unlocked with a single key. That’s why we work tirelessly to uncover powerful insights into your customer, marketplace, and business. So you know exactly how to get people to listen, understand, and care.
Our proven process combines (a lot of) research with the principles of search engine optimisation, marketing, and copywriting to win the hearts of your prospects.
Take a big picture view of your business to identify possible gaps and opportunities in your marketing strategy
Analyse your data to create a targeted content strategy that meaningfully resonates with your audience
Execute your strategy by creating search engine and conversion optimised content that elevates your brand
Our Team - Led by the Founders of Tales
Insights-Driven Content Marketing Strategy & SEO / Conversion Copywriting
The very industries working on the world’s most exciting and important projects and innovations are often the ones who struggle the most to communicate with the outside world.
Innovative organisations want to share their visionary ideas but often people either don’t “get” what they do or simply don’t care. Many fail to engage their audience and build meaningful relationships.
That’s where I can help.
With my background in science and academia, I understand the challenges that come with communicating complex concepts in an engaging way.
I have a BSc in Geography, an MSc in GIS, and a MA in Translation Studies and Linguistics. I’m currently completing my PhD in GIS. And I’ve found this unique fusion of skills to be a superpower in the marketing world.
It enables me to bridge the gap between “tech speak” and “human speak” — or between you and your target audience — so your business, products, innovations, and research reach more of the right people.
Interested in working with me? Book a free strategy session at tales.co.nz/meet-with-helena
Strategic Content & Design
I have seen first-hand how visionary ideas or innovative products that no one understands never reach their full potential.
But with the right marketing strategy, content, copy and communications, those same ideas or products could change the world.
In 2016, I co-founded Tales Consulting with a vision in mind: To help innovative science and tech companies attract, engage, and convert the right people.
Because we know clear, effective marketing designed for your target audience is essential to the success of your business or organisation.
Combining my love of science and language (I have an MSc in Geology and a BA in English Literature), I developed an innovative approach to marketing and communications that puts research, data, and proven tools and strategies at the core of everything we do.
I’ve been taking this approach with our clients ever since and the results speak for themselves.
By applying the scientific method to marketing and adding a generous sprinkle of creative flair, I’m able to consistently deliver predictable (and remarkable!) results.
Learn more at tales.co.nz or email me to book a free strategy session @ [email protected]
Are you ready to team up and take your business to the next level?