5 minute read
Many geospatial CEOs are invisible on LinkedIn—and it’s costing them. While competitors are building influence, attracting top talent, and landing deals, they’re missing out.
The solution? Video. And LinkedIn is pushing it harder than ever before.
For many executives, the idea of adding video to their already packed schedules feels overwhelming.
But the reality is, networking doesn’t scale.
You can’t be everywhere at once, and writing LinkedIn posts takes time. That’s where video comes in.
LinkedIn is now prioritizing short-form, tall-format videos—similar to TikTok and Instagram Reels. Early adopters are seeing a huge boost in reach and engagement.
For geospatial CEOs, that means a major opportunity to scale your influence.
Why Video Works for Geospatial CEOs
For years, credibility in the geospatial industry was built through in-person events, white papers, and published research. But these days, that’s just not enough to stay top of mind.
Your industry peers, potential customers, and future partners are consuming content daily—on LinkedIn, YouTube, and beyond. They’re not just reading articles; they’re watching videos, engaging with industry leaders, and forming opinions about who to trust.
If you’re relying solely on written content, you’re missing the most powerful tool available to build authority at scale. Video does what text alone cannot: it makes you visible, memorable, and real.
Here’s why video is the single most effective way for geospatial CEOs to grow their influence today:
- It builds trust faster than any other medium.
People trust people, not logos. When your audience can see your face, hear your voice, and connect with your personality, they start to feel like they know you. And trust is the foundation of every business relationship. - It gives you a massive reach advantage.
LinkedIn is actively promoting short-form video content, giving early adopters a significant edge. The sooner you start, the easier it will be to gain visibility before the platform becomes oversaturated. - It’s an efficient content strategy.
A single recorded session can be repurposed into an entire month of content—short clips, blog posts, email newsletters, and more. Instead of constantly writing new content, video allows you to batch-create and distribute insights across multiple channels.
How to Make Video Work for You
The biggest misconception about video? That it takes too much time.
In reality, you don’t need a full production team or hours of editing. The most effective video strategy for geospatial CEOs is simple, efficient, and repeatable—allowing you to create months’ worth of content in just a few hours.
Here’s how to do it:
1️⃣ Set Aside One Hour Per Month
Block off a single hour and talk about:
- The biggest challenges facing the geospatial industry
- The most common customer questions you hear
- Lessons learned from your own experiences
This isn’t about scripting every word—it’s about capturing raw insights in your natural voice. Authenticity always wins.
2️⃣ Break It Into Bite-Sized Clips
Instead of posting one long video, cut it into multiple short clips (30-90 seconds each). These perform better on LinkedIn and can be repurposed across platforms like YouTube Shorts and Twitter.
Shorter videos mean:
- Higher retention (people actually watch to the end)
- More frequent posting opportunities
- More chances to stay visible in your audience’s feed
3️⃣ Repurpose Into Other Formats
A single video can fuel an entire month of content. Take your transcript and turn it into:
- Blog posts for your website
- LinkedIn articles and posts
- Newsletters to engage your audience
This multi-use approach maximizes impact while minimizing effort.
5 Types of Videos to Create
Not sure where to start? The best videos don’t require high production value—they just need to provide value.
Here are five types of videos that work especially well for geospatial brands:
Thought Leadership
Your audience follows you because they want insight, not just information. Share your perspective on industry trends, emerging technologies, or common challenges.
Instead of stating facts, explain why something matters and what it means for your audience. If you can offer a fresh angle, people will pay attention.
Behind-the-Scenes
Most people only see the polished end result of a project. But the process—the problem-solving, the iterations, the unexpected challenges—is where real engagement happens.
Show your team in action, from capturing drone data to troubleshooting GIS models. Giving people a window into your work builds authenticity and trust.
Product Demos
Geospatial solutions often feel abstract to customers. A quick walkthrough of your platform or a “before and after” comparison makes your offering real.
Focus on outcomes—don’t just show features, show how they solve a problem. The more tangible your solution feels, the easier it is for customers to see its value.
Industry Insights
News moves fast, and so does technology. When a major policy change or new innovation emerges, your audience is looking for guidance.
React to headlines, explain what’s happening, and break down the implications for your industry. Becoming a go-to source for insights keeps you top of mind.
How-To Videos
Education builds trust. Instead of pitching your product, share practical knowledge—how to optimize a GIS workflow, how to interpret satellite data, how to assess site risks.
Short, focused how-to videos position you as a valuable resource. And when people learn from you, they remember you.
The Bottom Line
Video is the fastest way for geospatial CEOs to build trust, expand their influence, and stay ahead of the competition. Right now, LinkedIn is prioritizing video, making it one of the best ways to reach your audience without fighting an uphill algorithm battle.
If you’re not creating video yet, you’re leaving visibility—and potential opportunities—on the table. Start simple: record a short clip sharing an industry insight or answering a common customer question. You don’t need a production team or a script—just your expertise and a willingness to show up.
The sooner you start, the more ground you gain.
Need help? That’s what our team are here for.
Sit down with us for an hour, and you’ll get top tier video content for a month.
Contact us to enquire.