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To succeed in academic writing, you have to understand and master a few key principles and, above all, practice, practice, practice!

While only you can put in the practice, this workshop will equip you with the know-how and tools to facilitate a productive writing process.

Once you recognise the principles of good academic writing, you will be able to employ them effectively to achieve great writing of your own.

This workshop covers the three key factors that make up good academic writing: Structure, Grammar/Style, and Consistency.

The fourth workshop module then introduces you to the missing piece of the puzzle to take your academic writing skills from good to great. It’s all about finding your written voice through authentic communication.

See Immediate Results

And finally feel confident in your writing

This Masterclass is packed with academic writing how-tos that range from selecting your data… to structuring a paragraph… developing the sections of your paper… the submission and review process… learning about grammar, style, and punctuation… to developing your unique tone of voice to engage your audience and get your papers read and cited.

In this hands-on workshop you will get the foundation you need to THINK differently about what your academic writing can do and how it should sound.

You will gain the skills to plan your writing in a logical way, so the writing process itself becomes quick and easy and you don’t have to agonise over every word.

You’ll also learn how to edit your own work to ensure your writing is clear, concise and compelling, and, best of all, you can do it all immediately with the right training and the help of handy templates and a proven process.


Register for the workshop today and receive exclusive membership access to:

  • Handy templates of proven-to-convert copy so you can gain ideas and speed up the writing process
  • Checklists to ensure you are ticking all the boxes that will get you stellar results
  • Our top-selling Copywriting Manual to help you polish your new skills and take your copy to the next level
Goodie bag
The Modules
Module 1: Structure

What you get…

  • Data Selection and Preliminary Structuring
  • How to Structure a Paragraph
  • Developing the Sections of Your Paper
  • Submission and Review Process
Module 2: Grammar and Style

What you get…

  • Grammar, Punctuation and Style
  • Word Use in Academic Writing
  • Common Mistakes in Academic Writing
  • Making Your Writing Reader Friendly
Module 3: Consistency

What you get…

  • Logical Consistency
  • Structural Consistency
  • Developing and Using a Style Guide
Module 4: Authentic Communication

What you get…

  • Finding Your Authentic Tone of Voice
  • Writing for Your Reader
  • Storytelling in Academic Writing

Register Now To Secure Your Place (Limited Spaces Available)

Your Presenter
Helena Merschdorf, SEO & Conversion Copywriter

Hi, I’m Helena, and I’ve been writing ever since I started pushing crayons around a scrapbook in my kindergarten days.

Since then I have written hundreds if not thousands of pieces.

I’ve written books, scientific journal articles, magazine articles, academic theses (1 x Bachelor’s, 2 x Master’s and 1 PhD, to be precise), advertising materials, reports, email campaigns, and websites.

Many, many websites.

In this time, I’ve learned a thing or two about what works and what doesn’t.

I’ve learned that writing for the internet is a totally different gig to writing offline, and I’ve learned what it takes to stand out online.

I’m also a tad bit of a nerd (and a scientist), which is why I’ve paired my practical writing experience with experiements, data analytics, user testing, and constant research and development to be at the top of my game.

It’s my mission to distill this experience and expertise into useful and digestible chunks, so I can help solopreneurs and businesses nail their message, build trust and authority, and stand out online.

I’ve worked with over 300 companies and institutions around the world, including brands like…

Brand Experience
Testimonials From Past Events

Helena has helped many businesses, universities, and organisations around the world craft more compelling texts through training, one-on-one coaching, and as a hired professional copywriter.

Here’s what they have to say…

Helena's Copywriting course has been invaluable in my growth as a DIY marketer. With the strategies she has taught I now feel more confident with my writing. I am able to put together a cohesive plan for my marketing and…read more

Helena is among the top marketing coaches in Nelson. Her in-depth knowledge of business language, email & content marketing is impressive. She is intelligent, articulate and easy to work with. I highly recommend Helena's copywriting course and 1-2-1 coaching, both…read more

Thank you Helena, It has been a valuable experience taking your Copywriting Masterclass. I have learned so much that I hardly know where to start. So I have just dived right in by re writing About Us to become Our…read more

All good things must come to an end......I don't think so. Tales Copywriting Masterclass has been excellent and I have thoroughly enjoyed learning new information. The course may have finished but the application of the course material will continue in…read more

This course has given me so many ideas for how to improve my copy, not only on my website, but for social media posts, YouTube videos and email newsletters. Helena's knowledge seems endless, and I am already applying what she…read more

Found the course very useful. Helena certainly knows her stuff!

I have loved the copywriting masterclass. It's been a great source of knowledge and inspiration. It has assisted me with my business on many levels, and covered all of the topics of great value to me. Helena has been so helpful…read more

Learning from Helena has been a great experience. Her expertise is evident, and she imparts her knowledge in a really enjoyable way. I can totally recommend Helena's copywriting course to any business wanting to fine tune their marketing material. As…read more

I have recently been on Helena's copy writing course headed by Nelson Tasman Business Trust. I have particularly enjoyed the six weeks broken up course, rather than it being packed into one day. It's given me time to reflect on…read more

Gosh, I had no idea there is a real strategy behind copywriting! Helena's course has been amazingly comprehensive, along with supporting templates and PPT slides to kickstart my building-block process of planning and writing. It's exciting!

Helena is very professional and knows a lot about her topic. I like the examples she uses and the fact that she relates the theory to what she herself is doing too. I've found that over the course of her…read more

Workshop Terms & Conditions

  • We reserve the right to cancel or postpone the event if required, in this case participants will be notified. The workshop is subject to a minimum number of attendees.
  • Participants give permission to be photographed or video recorded at any time during the workshop for use in marketing materials. Please let us know in advance if you wouldn’t like to be recorded so we can accommodate your request.
  • Feedback submitted will be used as testimonials.
  • Participants agree to receive information by email from NTBT & Tales, including future business activities and events.

Earnings disclaimer: Specific results, earnings, or income examples are only estimates of what we think you could earn based on general industry figures. There is no assurance that your site will perform as well, and there are elements that contribute to your site’s success that go beyond the copy and content.

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