Create Powerful Content
Your Audience Loves
But really, this is about more than your content...
This is about creating and deploying powerful narratives that build your brand across all channels, touchpoints, and assets. It’s about deeply connecting with your ideal customer. And it’s about gaining brand awareness, authority, and trust.
It’s about helping you stand out AND become the obvious choice.
Here’s a sneak peek of what’s inside…
In this 5-day course, you’ll learn our exact process for creating a storydriven brand messaging and content strategy
The Foundations
What is brand storytelling
And how does it relate to content marketing?
The 2 layers of brand storytelling
The hero’s journey and buyer’s journey
How to embed your brand into your customers’ narrative
So you become their trusted guide
Crafting Your Brand Messaging Roadmap
Mapping out the Hero’s journey
So you know what’s going on in your customers’ heads
Crafting compelling brand narratives
That align with your customers’ hero’s journey
Creating your core brand story and story pillars
So you can talk to different audience groups while staying coherent and on brand
Optimising Your Customer Journey
Mapping the Hero’s journey onto your marketing funnel
So you can create compelling messages for the entire customer journey
Understanding the micro conversions along your customer journey
And what you need to get people across the line at each step
Optimising brand touchpoints across platforms
To create a seamless and powerful user experience
Creating Your Content Strategy
Using content to activate your brand story
And build brand awareness, authority, and trust
Identifying core content topics
To create an optimal customer journey
From topics to strategy
The 4 ingredients of a powerful story driven content strategy (and how to pull it all together)
Watch me Create a Brand Messaging & Content Strategy From Scratch
Over the shoulder walkthrough
Of the module 2 – 4 workbooks with real life examples and guidance
Exclusive strategy walkthrough
An exclusive, behind the scenes look at one of our storydriven content strategies with a full breakdown and explanation of all the parts needed to DIY
It includes templates, frameworks, and big ideas to help you finally nail this whole brand storytelling thing.
With a new module delivered straight to your inbox every day.
This course jam packed with marketing gold, and realistically worth hundreds of $$, but we're giving it away for FREE. Why? Because we firmly believe in radical transparency, and are on a mission to make content strategy open source
When you sign up, you’ll also get access to our free newsletter – The Storydriven Marketing Playbook – with weekly storytelling tips, insights, and templates. We hate spam as much as you do and will never EVER send you anything you don’t want or sell your information.
What past students are saying…
