99.98% OF GIS BRANDS
SOUND THE SAME
Is yours one of them? (Hint: the answer is “yes” if…)
- You recognise the importance of storytelling but don’t know which brand stories to tell (or how to tell them effectively!)
- You’ve invested heavily in your visual identity (think logo, fonts, colours, etc.) but given little thought to your verbal identity – your unique brand voice!
- Your content across different platforms is written by different people with no clear voice or messaging strategy (psst… your readers can tell)
- You’re approaching brand messaging, positioning, and voice intuitively – more like a feeling as opposed to a structured set of guidelines
Let’s change that!
We can help uncover your unique brand stories, fine-tune your marketing messages, and craft a powerful brand voice
So you can incorporate your brand’s personality into everything you write and start really connecting with your audience
Our brand voice & messaging guide lets you:
- Gain a competitive edge with strategic brand positioning (so you can attract more of your ideal clients based on shared values)
- Build brand awareness with a distinct brand tone (so your customers recognise your content across platforms, even if they don’t see your logo)
- Engage your audience with strategic messaging and brand stories (so clients can deeply connect with your brand’s personality)
- Easily scale your content with a clear set of voice & messaging guidelines (so you can teach writers, team members – or anyone – how to write on brand, every time)
HERE'S THE
GAME PLAN
We’ll work together over 4 weeks to create your complete voice and messaging strategy using our proprietary process 👇
Brand Discovery
We start by getting to know you and your brand through…
- A 60-minute onboarding call where we learn about your brand (values, mission, purpose, etc.), audience, obstacles and any struggles that you’re having with your messaging and voice
- A 90-minute consulting call where we work to uncover your best brand stories and gather data and insights about your ideal tone of voice
- We’ll also work with you to design and execute a targeted customer survey, and ask for any existing customer research, brand guidelines, marketing strategy and analytics data
Message & Positioning
Then, we delve deeper into your brand to craft your highly-effective messaging & positioning strategy. In this phase, we…
- Analyse the data gathered in our consulting session to uncover your best brand stories
- Comb through your customer interview data to identify how your clients speak and what they value
- Review online discussion boards (forums, blogs, facebook groups, reddits) and materials to understand your audience’s language, sophistication, needs, and pain points
- Analyse your and your competitors’ reviews and online feedback to identify your competitive advantage
Formalising Your Brand Voice
Once we’ve got your messaging, positioning, and personality sorted, it’s time to create your unique voice. In this phase, we…
- Analyse the data gathered in our consulting session (plus any materials you have provided) to pinpoint your brand personality
- Craft your unique, authentic brand voice based on your brand’s personality and values
- Distil your unique brand voice into a structured set of voice guidelines, including vocabulary, tone, and cadence, so you can infuse writing and messaging across all mediums with your brand’s personality
Brand Messaging & Voice Strategy
You receive a professionally designed PDF brand guide that comprehensively outlines your brand voice and messaging strategy.
See a detailed breakdown of what’s included below.
Your brand voice & messaging strategy includes everything you need to stand out
With a detailed breakdown of:
- Brand personality: Your values (how you deliver excellence), purpose (what drives you), and brand promise
- Brand stories: Your best brand stories and how to use them effectively
- Competitive positioning: Detailed analysis of how you differ from up to 5 similar brands in your space
- Your audience: Comprehensive outline of who you’re writing to and what drives them (pain points, objections, hesitations, and core benefits)
- Key messages: Your USP, value proposition, elevator pitch, and conversion-optimised sales messages
- Lexicon: Your unique words and phrases (and language to avoid at all costs)
- Brand voice guidelines: A detailed breakdown of your exact writing style and how to achieve it consistently across all platforms

HOW WE CAN
WORK TOGETHER
Perfect for you if:
- You’re sick of sounding boring and indistinguishable from so many other brands
- You recognise the importance of having a strong brand personality for visibility and connection
- You’re looking for someone who can measure, define, and replicate your brand voice so you can scale your content, fast!
Not right for you if:
- You want to blend in and keep bobbin’ around the sea of same
- You think brand personality is overrated (who needs engagement and connection, right?)
- You believe voice is “intuitive” and can’t be defined (let alone replicated!)
WHY US?
Unlike generic copywriters, we live and breathe GIS and have been writing for the GIS industry since 2011. You can talk to us like you’d talk to the tech folks on your team and don’t have to waste your time making the complex simple – that’s our job. In short, we just get it!






































































