Branding Archives

4 Key Steps to Writing Powerful Website Content

October 15, 2019
Website Copywriting

With so many variables at play, writing engaging, search engine optimised website content requires a strategic approach. Use this simple pyramid to prioritise key aspects of your website content for better SEO rankings and conversions.

Why Haven’t Marketers Been Told These Facts?
Part 2: Typefaces – Serif or Sans? Bold or Italic?

August 15, 2018
Branding

Serif or Sans? When it comes to the typeface you use in your body copy, there are plenty of options and variations to choose from. Even before you go to…

Why Haven’t Marketers Been Told These Facts?
Part 1: Reading Gravity: Where to Place Important Information

August 15, 2018
Branding

Why Haven’t Marketers Been Told These Facts? Introduction If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read…