Lost Leads, High Bounce Rates? How to Make Your Geospatial Website Easier to Use
A confusing, cluttered website kills conversions. Learn six simple ways to improve usability so visitors stay engaged and take action.
The Geospatial Homepage Formula: Reduce Friction, Build Trust, Drive Action
Most geospatial homepages don’t convert because they leave key questions unanswered. Learn how to structure your homepage to reduce friction, build trust, and drive action.
Most Geospatial Contact Pages Are Wasting Leads—Here’s How to Fix Yours
Most geospatial contact pages leave potential customers guessing—and that kills conversions. Here’s how to optimize yours to guide users and increase inquiries.
Stop Selling Data—Start Selling Impact: A Better Approach to Geospatial Messaging
Most geospatial companies focus on features and benefits. But to stand out, you need to connect with what your audience truly cares about. Here’s how to write messaging that resonates.
How To Write An Effective Homepage For Geospatial Product/SaaS Companies
Most geospatial companies don’t include the right information (in the right order) on their home page. Here is how to structure your home page and what to include in each section for maximum conversions.
What do Geospatial Analyses and Website Copywriting Have in Common?
Many Geospatial websites are ineffective because they fail to consider all the necessary input layers. Just like a GIS analysis, you need several input layers to create value – here’s how
Why Writing Your Own Website Copy is (Impossibly) Hard
If you feel like writing your own website copy is an impossibly hard task, you’d be right. And for good reason. Check out the 3 main reasons for struggle and what to do about it.
How to create content that supports every stage of the customer journey (and generate better leads in the process)
Content plays a big role in your customer journey. Find out how to leverage it to create a seamless journey from acquisition to conversion.
How to nail your customer journey (and understand exactly what’s going on in your clients’ heads)
A compelling customer journey is key to engagement & conversion. Follow this easy 5-step system to guide users from acquisition to conversion
Writing for the Web: 4 Key Differences to Writing for Offline Media
We now turn to the internet for every want, need, and question. But writing for the web is different to writing for offline media. Understand the key differences to fully leverage your website.