Website Copywriting Archives

How to create content that supports every stage of the customer journey (and generate better leads in the process)

Content plays a big role in your customer journey. Find out how to leverage it to create a seamless journey from acquisition to conversion.

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How to nail your customer journey (and understand exactly what’s going on in your clients’ heads)

A compelling customer journey is key to engagement & conversion. Follow this easy 5-step system to guide users from acquisition to conversion

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Writing for the Web: 4 Key Differences to Writing for Offline Media

We now turn to the internet for every want, need, and question. But writing for the web is different to writing for offline media. Understand the key differences to fully leverage your website.

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The 5 key aspects of powerful testimonials (and how to leverage them for business growth)

Let your happy clients speak for you - Effective testimonials can be the social proof that prospective clients need to make a purchase decision. Are you using them wisely?

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4 Pro Tips for Writing Your Website Home Page [Including Templates]

We break down how to write your website home page in seven easy steps. Includes examples and templates

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Are you Using SEO Keywords Effectively? Here’s How to Check

Want to boost your SEO by using keywords in your website content the right way? Learn how to choose the best keywords and how to use them on your site.

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The Secret Structure of Compelling Website Content

Copywriting frameworks have one simple objective: to structure copy in the most persuasive way possible. They eliminate guesswork and help you write your website content faster and with a higher likelihood of success.

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How to Write Web Copy That Appeals to Your Target Audience

Knowing your audience’s stage of awareness is crucial for writing engaging web copy. Learn how to target each page of your website to the correct audience for maximum conversions.

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4 Key Steps to Writing Powerful Website Content

With so many variables at play, writing engaging, search engine optimised website content requires a strategic approach. Use this simple pyramid to prioritise key aspects of your website content for better SEO rankings and conversions.

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SEO Copywriting 2022: The Ultimate Guide to Writing Killer Website Content [Updated April 2022]

SEO copywriting is the backbone of your website content. In this post, you’ll learn everything you need to know about website structure, copywriting & SEO

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