Website Copywriting Archives

The 5 key aspects of powerful testimonials (and how to leverage them for business growth)

April 19, 2021
Conversion Rate Optimization

Let your happy clients speak for you - Effective testimonials can be the social proof that prospective clients need to make a purchase decision. Are you using them wisely?

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4 Pro Tips for Writing Your Website Home Page [Including Templates]

August 20, 2020
Website Copywriting

We break down how to write your website home page in seven easy steps. Includes examples and templates

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Are you Using SEO Keywords Effectively? Here’s How to Check

October 22, 2019
SEO Copywriting

Want to boost your SEO by using keywords in your website content the right way? Learn how to choose the best keywords and how to use them on your site.

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The Secret Structure of Compelling Website Content

October 17, 2019
Consumer Psychology

Copywriting frameworks have one simple objective: to structure copy in the most persuasive way possible. They eliminate guesswork and help you write your website content faster and with a higher likelihood of success.

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How to Write Web Copy That Appeals to Your Target Audience

October 15, 2019
Consumer Psychology

Knowing your audience’s stage of awareness is crucial for writing engaging web copy. Learn how to target each page of your website to the correct audience for maximum conversions.

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4 Key Steps to Writing Powerful Website Content

October 15, 2019
Website Copywriting

With so many variables at play, writing engaging, search engine optimised website content requires a strategic approach. Use this simple pyramid to prioritise key aspects of your website content for better SEO rankings and conversions.

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SEO Copywriting 2021: The Ultimate Guide to Writing Killer Website Content [Updated April 2021]

October 14, 2019
SEO Copywriting

SEO copywriting is the backbone of your website content. In this post, you’ll learn everything you need to know about website structure, copywriting & SEO

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Why Haven’t Marketers Been Told These Facts?
Part 1: Reading Gravity: Where to Place Important Information

August 15, 2018
Branding

Why Haven’t Marketers Been Told These Facts? Introduction If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read…

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