4 minute read
You could have the smartest insights in the geospatial industry, but if your LinkedIn posts don’t grab attention, no one will read them.
That’s the challenge many technical professionals face: Knowing their expertise is valuable but struggling to communicate it in a way that engages people.
The good news?
Writing compelling LinkedIn posts isn’t about being a natural writer. It’s about using a few simple techniques to make your content clear, engaging, and impossible to scroll past.
1. Tell a Story
People don’t connect with data points. They connect with stories.
Instead of just sharing facts, show how those facts play out in the real world. Take your audience through a challenge, a moment of realization, or a transformation.
Instead of:
❌ “Geospatial AI improves disaster response.”
Try:
✅ “When a wildfire broke out near a rural town, emergency teams used real-time satellite analytics to predict its path—giving residents time to evacuate before the flames reached their homes.”
One is abstract. The other makes you feel the urgency.
2. Keep It Simple
A LinkedIn post isn’t the place for a deep technical breakdown.
If your post reads like a research paper, you’ll lose your audience before they get to the good part. Keep it simple and conversational.
✅ Focus on one key idea.
✅ Write how you talk.
✅ Cut unnecessary words.
Simple = more readable. More readable = more engagement.
3. Start With the Most Exciting Part (Hook)
The first line of your post—your hook—determines whether people keep reading.
What makes a good hook? Try:
- A bold statement: “Billions of dollars are lost every year due to underutilized geospatial data.”
- A question: “Why do some location intelligence reports drive action while others get ignored?”
- A surprising fact: “90% of GIS users don’t fully utilize their software’s capabilities.”
Don’t save the good stuff for later—lead with it.
4. Use Your Voice
People don’t connect with companies. They connect with other people.
So if your post sounds like it came from a corporate approval committee, it won’t land.
To make it sound natural and human, follow these ground rules:
1️⃣ Drop the Buzzwords
Jargon might sound impressive, but it creates distance between you and your audience. Instead of saying, “Our geospatial analytics platform leverages cutting-edge AI to deliver actionable insights,” try, “Our platform helps you predict flood risks before they happen.”
Clear, simple language is always more effective than industry clichés.
2️⃣ Be Direct
Long, winding sentences dilute your message. If your post takes too long to get to the point, people will scroll past.
Instead of easing in with unnecessary context, start with the key takeaway upfront. “Most businesses underutilize geospatial data. Here’s how to fix that.” gets attention. “In today’s fast-paced world, companies are looking for better ways to leverage location intelligence…” does not.
3️⃣ Write Like You’d Speak to a Colleague Over Coffee
The best way to capture your authentic voice is to imagine explaining your idea to a colleague over coffee—how would you phrase it?
Instead of, “Optimizing spatial workflows enhances operational efficiency,” say, “Want to stop wasting hours on messy GIS workflows? Here’s what we’ve learned.” The more human you sound, the more people will pay attention.
Your best writing happens when you sound like you.
5. Involve Your Audience
The best LinkedIn posts stop people in their tracks (scroll) by sparking ideas and conversations.
Think about it: When was the last time you engaged with a post that felt like a lecture? Probably never. People don’t want to be talked at—they want to be part of the discussion.
Instead of simply sharing your insights, invite your audience to weigh in.
- Ask for their perspective: “How are you handling [industry challenge]?”
- Spark a debate: “Do you agree with this approach, or do you see it differently?”
- Or get them talking: “What’s been your experience with this?”
When people engage, LinkedIn pushes your post to more feeds, expanding your reach. But more importantly, you turn passive readers into active participants—making your content more memorable and valuable.
Your goal should be to make your post the start of a conversation, not just another item in someone’s feed.
The Bottom Line
A great LinkedIn post does more than share information—it pulls people in, keeps them engaged, and makes them want to respond.
The difference between a post that gets ignored and one that drives real conversations often comes down to a few simple tweaks: a stronger hook, a clearer message, a more natural tone.
Try these five techniques and see what happens.
Need help nailing your personal brand on LinkedIn?
Check out our LinkedIn Personal Branding package or reach out for a chat.