How to nail your customer journey (and understand exactly what’s going on in your clients’ heads)
A compelling customer journey is key to engagement & conversion. Follow this easy 5-step system to guide users from acquisition to conversion
The 5 key aspects of powerful testimonials (and how to leverage them for business growth)
Let your happy clients speak for you – Effective testimonials can be the social proof that prospective clients need to make a purchase decision. Are you using them wisely?
Part 1: Reading Gravity: Where to Place Important Information
Layout matters… more than you think If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read by your…