While most businesses understand the importance of email marketing, many fail to leverage it to its full potential.
Goal-driven email campaigns are designed to help your business achieve any specific outcome – from lead generation to client nurture or conversion – but the key ingredient is intention.
We create email campaigns that are geared towards your conversion goals by carefully crafting the message and contents of each email with intention and purpose. Each email thereby plays an important and unique role in the overall strategy.
There are many types of email marketing campaign, so we start by pinpointing which campaigns are best suited to your goals.
From there, we map out a clear and compelling campaign strategy with a strong focus on conversion.
We follow a step-by-step process that includes:
- Understanding which goal(s) you are trying to achieve with email marketing
- Proposing an appropriate email marketing campaign to reach your goal(s) (e.g. welcome series, re-engagement campaign, on-boarding campaign…)
- Understanding your marketing landscape to determine if any supporting materials are required (e.g. lead magnets)
- Determining how the email campaign fits within your marketing campaign (e.g. part of a content marketing campaign, social media campaign, etc.)
- Creating a publishing schedule that aligns with your goals
- Crafting email copy and creating supporting documents if necessary
Goal-driven email marketing campaigns that will have a measurable positive impact.
Enquire now to discuss your email marketing needs, and to see if we’re a good fit.