Part 1: Reading Gravity: Where to Place Important Information
Layout matters… more than you think If you’re in business, like I am, it’s a matter of (your business’s) life and death that what you write is read by your…
Part 2: Typefaces – Serif or Sans? Bold or Italic?
Serif or Sans? When it comes to the typeface you use in your body copy, there are plenty of options and variations to choose from. Even before you go to…