The Client’s Vision
After launching the initial Scan4U site, the Scan4U team was looking to branch their services out into the professional market. They approached us to write an additional page for their current website, but after an initial discussion, it quickly became clear that it would make more sense to dedicate a separate site to the new market segment. That way, the site’s messages could be search engine and conversion optimised for companies rather than individuals.
How We Brought It To Life
The first stage of the project was dedicated to research. We dug deep into the client’s target audience to discover what their current data management solutions look like and how risk aware they are. After gaining a thorough understanding of what makes their audience tick, we positioned Scan4U Business’s value proposition around the most compelling benefits of digital data management.