The Client’s Vision
During a full website revamp, the team at Security Lit came to us for appealing and engaging website copy. They wanted copy that would connect with their various audience groups while simultaneously educating about the diverse and abundant cyber security threats.
How We Brought It To Life
Based on the strong focus on education, our first step was to tease apart the different messages for customers at various stages of consumer awareness. That way, we could present the content in a way that provides the right information to the right person at the right time. After designing the site’s messaging for an optimised customer journey, we wrote SEO-friendly and conversion-focussed copy to attract, engage, and convert.