The Client’s Vision
The owners of The Mudcastle wanted their website copy to capture and portray the magical spirit of their lovingly hand-built adobe brick castle. Their vision was to feature the Mudcastle as a picture-perfect location for weddings, events, or group accommodation bookings, nestled in the stunning Tasman countryside.
How We Brought It To Life
After visiting the Mudcastle in person for a first-hand experience of its remarkable character, we were able to capture its essence and paint vivid word pictures for prospective guests. We teased apart the value propositions for the different audience groups based on the different services (weddings, events, accommodation), and used market research to position the venue in the right light for each audience. Naturally, we ensured that our copy was optimised for the client’s SEO keywords and follows conversion-copywriting best practices.