The Client’s Vision
Brett from West Wind Property Projects came to us in the course of his website revamp for search engine and conversion optimised website copy. He wanted the information on his website to be structured in a clear and compelling way, so that prospective customers could quickly gauge his value proposition and find what they’re looking for.
How We Brought It To Life
Our first step was to organise the website content across the various pages to design a smooth customer journey that takes prospects from general information (Home page) to more in-depth details (Services pages). Once we had a clear messaging structure, we drew on our keyword and market research to write search engine friendly and conversion-optimised website copy for the West Wind Property Projects website. The result? Clear and compelling web copy that connects and converts.