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The Client’s Vision

The team behind Skippertraining created a new training course that has revolutionised the New Zealand skipper training industry. Through clever solutions to some longstanding obstacles, the new course is quicker and easier for students to complete and breaks down the typical barriers faced by prospective students. The client’s vision was to clearly convey the benefits of their new course, while simultaneously pointing to their other recognised skipper training courses.

How We Brought It To Life

To give Skippertraining’s clients a smooth customer journey, our priority was to quickly and easily guide prospective students to the course that’s right for them. We did this using a series of questions on the home page and using comparison charts of course features and benefits when there was more than one suitable option.

The result? Each page is optimised for its ideal customer and walks them through the process in a clear and hassle-free way.

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