The Client’s Vision
Louise from Three Gems came to us while she was in the process of building a new e-commerce site for her natural skincare range. She was looking for search engine and conversion-focused copy that would attract visitors to her website and encourage them to peruse the store and purchase products
How We Brought It To Life
Our customer research revealed that a main driver of customers seeking natural skincare products is identifying with the values the products stand for. That’s why the first step in capturing Louise’s unique value proposition was understanding her why. Knowing the driver and values behind the brand allowed us to capture Louise’s personality and tone and infuse her website copy with authenticity.