The client was looking to create a 10-day challenge as a lead magnet for his audience, to help them naturally lower their blood pressure. He had 10 specific topics in mind to be covered by the challenge, but sought our help in creating well-researched, actionable content to bring his idea to life.
Based on topics we were given in the briefing…
- Importance of Controlling BP
- Weight Loss
- Strength Work
- Salt Intake
- Foods to Eat
We researched and wrote original content – backed by scientific research and evidence – which then composed the heart of the 10-day challenge.
Each piece of content was structured in a copywriting framework to increase interest and engagement.