The Client’s Vision
Before launching his new website, Michael of Guest NZ asked us to cast our eyes over the site’s draft copy and to sharpen up the wording for more clarity, style and engagement.
How We Brought It To Life
In a comprehensive website audit, we identified areas for improvement to make the copy more clear, compelling and concise (not to mention grammatically correct). For each opportunity, we suggested new, revised wording to better showcase the client’s value proposition and pack a marketing punch. We ensured that all wording supports the client’s goals for the website and that the text follows SEO and conversion rate optimisation best practices.