Colin Southern of PCSL came to us for help with his website content. He wanted to convey his value proposition – decades of practical, real-life experience – together with his friendly and approachable nature through the words on his website without sounding too “techy” or “boring”.
Through a comprehensive brief with Colin, we were able to capture his tone of voice, brand values and unique selling proposition, and so the new PCSL website was born. To make sure Colin’s new website delivers on his marketing goals, we conducted thorough keyword and market research before writing the content, and the words were brought to life through a Slightly Different Web Design.
Helena, it’s been a pleasure working with you again. The laser-like precision & efficiency of your wording is very impressive; always concise, focused, and on-target. Highly recommended to everyone looking to get results – Colin Southern, Owner of PCSL