The team at Cutting Edge Signs & Graphics have worked hard to set their business apart from the competition and now they needed a website to match.
Specifically, they wanted copy that showcases their experience and expertise, reflects their brand’s vibe, and authentically connects with their target audience.
To help us write engaging copy for our client’s audience, we began with a thorough research phase. A deep-dive into their target market revealed what motivates and inspires this audience, and this information – paired with keyword research – provided the foundation for defining and reflecting Cutting Edge’s value proposition.
The outcome? Search engine and conversion optimised website copy that supports the client’s business and marketing goals. See for yourself…