The Client’s Vision
The Nelson Business Networking (NBN) group were looking to increase their web presence and attract potential members through a new website. The copywriting brief included creating a clear value proposition by outlining the key benefits of the group and how it is different to other available options. This was partly to be achieved by opting for a slightly more casual tone of voice, while still conveying friendliness and professionalism
How We Brought It To Life
We used keyword and market research to dig deep into what businesses actually want from a networking group, and what we found was surprising. Although referral business is always welcome, it’s the support and camaraderie that appeal most to would-be networkers, both of which NBN happens to be big on. Our job was to highlight these benefits and invite new members to give it a go…
Helena from Tales did a superb job of writing the website copy for NBN. She was able to fully gauge and capture our group’s value proposition and key point of difference, and she conveyed those aspects in very clear and compelling language with an authentic feel. Our new website fosters and supports our group’s success as we continue to grow and flourish – Lindsay Bradley, NBN President
