Gary from Neltech came to us for a complete website rewrite because his old website wasn’t getting any search engine traffic or enquiries. He suspected the site was too technical and not customer-focussed enough and that this was costing him business.
For the new copy, we stripped the technical jargon right back and honed in on client benefits to make the site more customer-focussed, while still staying true to the technical nature of the business. We also researched and targeted specific focus keywords to ensure the new website would gain traction in the search engines and deliver regular business. See the new Neltech website here.