Lesley and Stephen of Bright Track came to us with a vision for their new website. They had invested a lot of time writing content themselves, but were just not happy with the result. Their styles were too different to achieve a consistent tone of voice that matches their brand, and they had trouble zeroing in on their value proposition.
To nail the brand’s tone of voice, we first immersed ourselves in the Bright Track brand. By studying the work Stephen and Lesley had done with a brand consultant and their web designer, we were able to capture their unique tone of voice and value proposition. Through extensive market and keyword research, we were then able to position their content in a way that resonates with their target audience. See the new website for yourself…
Helena contributed her extensive SEO knowledge and great way with words to the development of our Bright Track website. She very quickly understood the heart of our business and our clients issues. Her content elegantly reflected these and our service offerings. Helena’s efficient responses and encouraging way kept us moving forward and meant that she was a delight to work with. We unreservedly recommend Helena – Stephen Gully, Co-Owner of Bright Track