Michael from Scan4U had a vision for his new website and approached us for help with capturing the value of what they do in words.
By shifting the focus from technical language and wordy explanations to more benefit- and outcome focussed stories and anecdotes, we made the unique selling proposition and value statements clear and compelling.
Through the use of simple infographics and bullet points, we simplified the presentation of the process and made the various options easy to see at first glance.
The result? See for yourself…